Marketers with successful customer acquisition strategies see more effectiveness from social media than others.
Business of Marketing Articles
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The Core Problems CEOs Want Their Marketing Teams to Solve
CEOs are looking for marketing to drive growth and market share.
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.
The Public’s Trust in Advertising Practitioners’ Integrity Deteriorates
About half of American adults rate advertising practitioners’ honesty and ethical standards as low or very low.
CEOs See the Potential for AI to Improve Marketing
Some 86% of CEOs surveyed in the US agree that AI has the potential to improve marketing.
Some B2B Marketers Report Budget Cuts
In fact, more US B2B marketers surveyed said their budgets will be lower this year than higher in comparison with 2023.
Which Consumer Trends Do Marketers Consider Most Important in 2024?
Hint: definitely not the metaverse.
B2B Tech Firms Plan Marketing Budget Increases After 2023’s Economic Challenges
About 8 in 10 B2B tech companies experienced moderate to severe impact on their revenue as a result of the economic situation last year.
Generative AI Use by PR Pros Is on the Upswing
PR pros believe AI will be most impactful for research and list building and for writing.
What Matters Most to Agencies When Executing YouTube Campaigns?
Brand suitability is rising as an objective, though brand safety and ad performance continue to be paramount.
B2B GTM Teams to Focus on Alignment, Efficiency
Among marketers, the area considered most beneficial for their team to improve on is target audience segmentation.
ABM Is Proving More Effective in Some Areas Than Others
ABM isn’t significantly improving cross-sell/upsell efforts, but is helping drive active engagement with select accounts.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Which Consumer Trends Do Marketers Consider Most Important in 2024?
Hint: definitely not the metaverse.
B2B Tech Firms Plan Marketing Budget Increases After 2023’s Economic Challenges
About 8 in 10 B2B tech companies experienced moderate to severe impact on their revenue as a result of the economic situation last year.
Generative AI Use by PR Pros Is on the Upswing
PR pros believe AI will be most impactful for research and list building and for writing.