Some are using direct mail due to rising customer acquisition costs of digital channels.
Marketers are preparing their martech stacks to support emerging channels such as social commerce and ads within the metaverse.
Deal volume involving Agencies & Services Providers remains elevated.
Only around 1 in 3 marketers and IT professionals say that customer data is used throughout the entire enterprise.
Companies that met or exceeded their KPIs are more likely to have lead qualifying teams than those that failed to meet KPIs.
Slightly more than half say that ABM has generated more revenue than other marketing efforts.
About 1 in 5 describe it as “more complex than a black hole.”
Analytics’ contribution to company performance is also at an all-time high.
A risk-averse culture is the biggest culprit.
CMOs project an almost-10% increase in brand building spending in the coming year.
Fewer than one-third have seen the number of opportunities for new business increase this year.
Paid digital media accounts for about one-quarter of marketing budgets.
There are issues that arise in each stage of the typical data science workflow.
The average US household subscribed to more than 5 video streaming services during Q3.
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
About 1 in 5 describe it as “more complex than a black hole.”
Analytics’ contribution to company performance is also at an all-time high.
A risk-averse culture is the biggest culprit.