With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Business of Marketing Articles
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B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Good News and Bad News for CEO Perceptions of CMOs
CEOs have mixed views on their relationship with their CMOs.
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Social Media Still Getting the Job Done for B2C Customer Acquisition
Marketers with successful customer acquisition strategies see more effectiveness from social media than others.
The Core Problems CEOs Want Their Marketing Teams to Solve
CEOs are looking for marketing to drive growth and market share.
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.
The Public’s Trust in Advertising Practitioners’ Integrity Deteriorates
About half of American adults rate advertising practitioners’ honesty and ethical standards as low or very low.
CEOs See the Potential for AI to Improve Marketing
Some 86% of CEOs surveyed in the US agree that AI has the potential to improve marketing.
Some B2B Marketers Report Budget Cuts
In fact, more US B2B marketers surveyed said their budgets will be lower this year than higher in comparison with 2023.
Which Consumer Trends Do Marketers Consider Most Important in 2024?
Hint: definitely not the metaverse.
B2B Tech Firms Plan Marketing Budget Increases After 2023’s Economic Challenges
About 8 in 10 B2B tech companies experienced moderate to severe impact on their revenue as a result of the economic situation last year.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.
The Public’s Trust in Advertising Practitioners’ Integrity Deteriorates
About half of American adults rate advertising practitioners’ honesty and ethical standards as low or very low.
CEOs See the Potential for AI to Improve Marketing
Some 86% of CEOs surveyed in the US agree that AI has the potential to improve marketing.