More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Return on Investment Articles
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Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
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Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority
Other priorities include generating demand to acquire new customers and improving the ability to measure and analyze marketing impact.
B2B Buyers More Thoroughly Evaluating Purchases
Almost 4 in 10 are conducting a more detailed ROI analysis.
Marketers Question MarTech’s ROI
7 in 10 acknowledge that their organizations at least sometimes approve investments in new technology solutions without a defined ROI plan.
How is the Role of the B2B CMO Changing?
B2B CMOs are taking greater responsibility for driving revenue and growth and are expected to demonstrate their impact on the bottom line.
In Bid to Improve CX, B2B Marketers Look to Expand Their Retention Strategies
B2B marketers report being more focused on profitability than growth this year.
Email Marketers to Focus on Personalization in the Year Ahead
Email marketers are also looking to automate more aspects of their email programs.
A Long List of Concerns Worry CMOs and Brand Managers
CX and customer engagement issues are growing concerns, while COVID-related problems ease.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
B2B Event Success Increasingly Dependent on Attracting the Right Attendees
Smaller, repeatable events are touted as a way to create consistent experiences for customers.
Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there’s less emphasis on nurturing leads to avoid missing opportunities.
![Super Bowl 2023 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2023/02/Illumin-10-Most-Viewed-Super-Bowl-57-Video-Ads-Feb2023-300x168.png)
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…