Return on Investment Charts

How Are B2B Marketers Measuring the Performance of Events?

How Are B2B Marketers Measuring the Performance of Events?

The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This enthusiasm...

CMOs Struggle to Communicate Insights to Executive Teams

CMOs Struggle to Communicate Insights to Executive Teams

Some 9 in 10 (91% of) CMOs report facing challenges when presenting data to their executive teams. Here are the areas a survey [download page] from BrandMaker and Dimensional Research found to be the most troublesome. About two-thirds (65%) of the CMOs and VP-level...

Comms Pros Confront Changing Set of Challenges

Comms Pros Confront Changing Set of Challenges

Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...

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