Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.
Return on Investment Articles
Additional categories: Business of Marketing | Cross-Media & Traditional | Customer Experience | Customer-Centric | Data-driven | Digital | Direct Mail | Email | Loyalty & Rewards Programs | Marketing Budgets | Personalization | Return on Investment
Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge
They will also be looking to create the next breed of content and experiences.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
How Often Are You Calculating ROI?
Marketers are using 5 main data sets to calculate ROI.
B2B CMOs Keep the Focus on CX
Many also plan to introduce new go-to-market strategies.
How Are B2B Marketers Measuring the Performance of Events?
The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This enthusiasm...
CMOs Struggle to Communicate Insights to Executive Teams
Some 9 in 10 (91% of) CMOs report facing challenges when presenting data to their executive teams. Here are the areas a survey [download page] from BrandMaker and Dimensional Research found to be the most troublesome. About two-thirds (65%) of the CMOs and VP-level...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing executives rate their company’s current ability to do so as excellent. This is according to a report [download page] from Demand Gen Report, which found that...
Most Demand Gen Marketers Hit Their KPIs in 2020
Despite 2020 being a year of crisis, B2B Demand Gen marketers have shown exceptional results over the past year. Only 1 in 4 (26%) changed their levels of activity or KPIs in response to the pandemic — and of these, 86% met or exceeded their original or adjusted KPIs....
Retargeting Most Commonly Used in Social Media Strategies
Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
CMOs Struggle to Communicate Insights to Executive Teams
Some 9 in 10 (91% of) CMOs report facing challenges when presenting data to their executive teams. Here are the areas...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before...
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are...