3 in 4 say they need to generate more leads in the next year to meet their goals.
Return on Investment Articles
Additional categories:
Direct Response Media ROI Benchmarks
Sending letter-sized envelopes to prospect lists is a valuable tool.
Organizations Want CDPs to Help with CX First and Foremost
7 in 10 say they have achieved positive ROI from their investment in a CDP within 6 months.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Which Assets Have Produced the Best Results for B2B Content Marketers?
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
How Do You Set and Justify Your Marketing Spend?
About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing’s value to the CEO.
Quality Data’s a Problem for Data Management Strategies, but So Are Silos
Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.
Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge
They will also be looking to create the next breed of content and experiences.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
How Often Are You Calculating ROI?
Marketers are using 5 main data sets to calculate ROI.
B2B CMOs Keep the Focus on CX
Many also plan to introduce new go-to-market strategies.
8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.
Instagram Brand Post Reach Rates Declining
Engagement rate by reach has also plummeted on Facebook in recent months.
How Do You Set and Justify Your Marketing Spend?
About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing’s value to the CEO.
Quality Data’s a Problem for Data Management Strategies, but So Are Silos
Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.
Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge
They will also be looking to create the next breed of content and experiences.