How Are B2B Marketers Measuring the Performance of Events?

How Are B2B Marketers Measuring the Performance of Events?

The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This enthusiasm...

Comms Pros Confront Changing Set of Challenges

Comms Pros Confront Changing Set of Challenges

Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges

2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...

Retargeting Most Commonly Used in Social Media Strategies

Retargeting Most Commonly Used in Social Media Strategies

Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...

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