Marketing Ops professionals work closely with Sales and Demand Gen teams.
Staffing Articles
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Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
How Do B2B Brand Marketers Feel About Their Brands’ Performance?
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
Where Is the Media “Talent Crisis” Greatest?
If you guessed Data & Analytics… you’re right.
Advertisers Plan Greater Focus on DE&I in Marketing Strategies
A widespread organizational focus on DE&I should help protect against “value-washing.”
More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications
Marketing automation platforms were the most likely to be replaced.
Tech and Talent Hindering Full Realization of Data’s Potential
Marketers could use systems that connect data silos and boost accessibility.
The Biggest Challenge Implementing A New CRM Isn’t Integration
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
What Do Enterprise CEOs Think of Their CMOs?
Disappointingly, CMOs’ worst grade was for their ability to drive company growth.
MarTech Stays Relatively Steady At About One-Quarter of CMOs’ Resource Budgets
Digital commerce is less of an investment priority this year as the focus shifts to campaign creation and management.
Enterprise B2C Advertisers See Opportunities in Scaling Up Creative Capacity
Enterprise B2C advertisers are shifting creative investments to digital over TV.
What’s the Most Rewarding Part of Working with MarTech?
Securing the necessary resources is the most challenging and least rewarding part of the job.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Agile Marketers Report Better Ability to Manage Changing Priorities
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
B2B Marketers Open to New Opportunities; Training Could Improve Retention
A majority of B2B marketing managers paying for training do so for employee retention and satisfaction.