Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Staffing Charts
Skills Gaps Continue to Plague MarTech Capabilities
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
Modest Uptick in Industry Diversity, per ANA Report
However, compared to the US population as a whole, industry diversity is still low.
Email Production Times Seem to Be Getting Longer
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.
How Often Are Creative Teams Reporting on Operational Metrics?
The majority of creatives surveyed have seen their workload increase since the pandemic.
Talent Gap Hinders Marketers’ Use of AI
About half of marketers surveyed say hiring more talent with AI skills is one of their biggest challenges in implementing AI capabilities.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
What are the Top Challenges to Building Trust in Business?
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
Where Marketers Do Well – And Not So Well – in Chasing Growth Opportunities
Senior marketers continue to prioritize organic growth.
What Does A Good Data Experience Look Like Within An Organization?
About 9 in 10 US organizations surveyed have invested in data management in the last year.
Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge
They will also be looking to create the next breed of content and experiences.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Most Marketers Say They’re Not Getting the Most Out of Their Marketing Automation Tools. Why?
Although marketers recognize the benefits of marketing automation, it doesn’t always mean that they use it to its...
Here’s the Latest on How Marketing Budgets Are Being Divvied Up
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before...