Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Staffing Articles
Additional categories: African-American | Asian-American | Business of Marketing | Demographics & Audiences | Hispanic | Men | Staffing | Women
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Agile Marketers Report Better Ability to Manage Changing Priorities
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
B2B Marketers Open to New Opportunities; Training Could Improve Retention
A majority of B2B marketing managers paying for training do so for employee retention and satisfaction.
Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses
Testing is expected to be one of the most impacted programmatic ad strategies.
Content Marketers Want to Create More Content. What Would They Do with More Resources?
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
Soft Skills Remain Critical in B2B’s Virtual Selling World
6 in 10 sales leaders believe establishing credibility and trustworthiness is an essential virtual selling behavior.
B2B Companies Are Struggling with These Lead Scoring Aspects
Only about one-third of marketing executives surveyed say they have full confidence in their ability to score leads.
Organizations Want CDPs to Help with CX First and Foremost
7 in 10 say they have achieved positive ROI from their investment in a CDP within 6 months.
B2B Decision-Makers Grow More Confident in their New Sales Models
The percentage who say their new model is much more effective than their pre-pandemic one has tripled in the past 18 months.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Skills Gaps Continue to Plague MarTech Capabilities
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
3 in 4 Want to See Female Empowerment in Ads
But… the types of categories where they see an impact from these ads are based in stereotypes.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
How Often Are Creative Teams Reporting on Operational Metrics?
The majority of creatives surveyed have seen their workload increase since the pandemic.
Talent Gap Hinders Marketers’ Use of AI
About half of marketers surveyed say hiring more talent with AI skills is one of their biggest challenges in implementing AI capabilities.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.