Marketing Ops professionals work closely with Sales and Demand Gen teams.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
If you guessed Data & Analytics… you’re right.
A widespread organizational focus on DE&I should help protect against “value-washing.”
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
Disappointingly, CMOs’ worst grade was for their ability to drive company growth.
Digital commerce is less of an investment priority this year as the focus shifts to campaign creation and management.
Enterprise B2C advertisers are shifting creative investments to digital over TV.
Securing the necessary resources is the most challenging and least rewarding part of the job.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
A majority of B2B marketing managers paying for training do so for employee retention and satisfaction.