Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
However, compared to the US population as a whole, industry diversity is still low.
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
About 7 in 10 content marketers surveyed say they will be investing in video next year.
The majority of creatives surveyed have seen their workload increase since the pandemic.
About half of marketers surveyed say hiring more talent with AI skills is one of their biggest challenges in implementing AI capabilities.
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
Senior marketers continue to prioritize organic growth.
About 9 in 10 US organizations surveyed have invested in data management in the last year.
They will also be looking to create the next breed of content and experiences.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
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