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Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last Year

Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last YearIndustrial marketers are prioritizing customer acquisition but finding demand generation a challenge.January 8, 2018

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016, per a report [pdf] from IEEE GlobalSpec Media Solutions. Websites, content and social media were the areas in which the most industrial marketers... READ MORE
The Public Still Has Very Little Trust in Advertising Practitioners

The Public Still Has Very Little Trust in Advertising PractitionersAdults are almost 3 times more likely to trust auto mechanics as they are to trust advertising practitioners.January 5, 2018

Americans have such dim views of the honesty and ethical standards of advertising practitioners that they place them alongside the oft-disdained members of Congress. So finds the latest annual Gallup report on honesty and ethics in professions, which finds... READ MORE
What’s the Hiring Outlook for Creatives?

What’s the Hiring Outlook for Creatives?Content marketing skills are the most in-demand for the first half of 2018.January 2, 2018

Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative... READ MORE
What Are Marketers’ Top Industry Concerns Heading Into 2018?

What Are Marketers’ Top Industry Concerns Heading Into 2018?The duopoly is a concern. But it's not the biggest.December 11, 2017

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they draw up their marketing plans for 2018. Instead, viewability and accurate measurement is the biggest cause... READ MORE
CMOs’ Budgets in 2017: 5 Key Data Points

CMOs’ Budgets in 2017: 5 Key Data PointsAn examination of CMOs' budget shifts and spending priorities.December 4, 2017

Gartner has released its latest annual CMO Spend Survey, based on a survey of 353 marketing executives in North America and the UK working at companies with more than $250 million in annual revenues. Here are 5 key takeaways from the report, along with... READ MORE

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