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Social Media Marketing Tops Email in Perceived Effectiveness

Social Media Marketing Tops Email in Perceived EffectivenessMarketers this year are as focused on lead generation as they are on driving sales.December 11, 2017

Marketers have long sung email’s praises as the most effective digital marketing tactic. But a new survey from Ascend2 [download page] sings a different tune: asked what will be their most effective tactic in a digital marketing plan next year,... READ MORE
How B2C and B2B Content Marketing Priorities and Tactics Compare

How B2C and B2B Content Marketing Priorities and Tactics CompareB2C and B2B content marketers share similar approaches, though the former relies more heavily on visual content.December 8, 2017

Some 86% of B2C and B2C/B2B for-profit companies in North America engage in content marketing, according to the latest study [pdf] from the Content Marketing Institute (CMI) and MarketingProfs. While B2C content marketers dedicate a smaller portion of their... READ MORE
CMOs’ Budgets in 2017: 5 Key Data Points

CMOs’ Budgets in 2017: 5 Key Data PointsAn examination of CMOs' budget shifts and spending priorities.December 4, 2017

Gartner has released its latest annual CMO Spend Survey, based on a survey of 353 marketing executives in North America and the UK working at companies with more than $250 million in annual revenues. Here are 5 key takeaways from the report, along with... READ MORE
Podcasts for B2B Marketing? Some Decision-Makers on LinkedIn Listen In

Podcasts for B2B Marketing? Some Decision-Makers on LinkedIn Listen InEngagement with podcasts seems to be higher among senior-level executives on LinkedIn.December 1, 2017

More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a recent LinkedIn survey of more than 2,500 members. Respondents ages 18-34 are most... READ MORE
High-Tech Companies, Facing Competitive Threats, Turn to Digital Customer Engagement

High-Tech Companies, Facing Competitive Threats, Turn to Digital Customer EngagementHigh-tech companies face threats from new market entrants and new offerings from established players.November 27, 2017

Roughly 1 in 4 enterprise-level (at least 500 employees) high-tech companies feel that they’re unable to keep pace with escalating customer expectations, and that figure is particularly high among companies involved in internet offerings (47%), per a... READ MORE
Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017Stay on top of the latest trends with our top charts of the month.November 21, 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens’ favorite social platforms, changing media behaviors, top brands, and B2B’s shifting priorities. Head on over here to grab... READ MORE

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