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Content Marketing on Twitter: 4 Points

Content Marketing on Twitter: 4 Points The most popular hashtag that appeared alongside the hashtag #contentmarketing was #digitalmarketing.

As one of the top 5 social media apps US consumers cannot do without, Twitter remains a destination for brands to engage with their customers. It’s also a place where content marketers can share and discuss content either with their prospects or with each... READ MORE
6 Points About Content Marketing and Search

6 Points About Content Marketing and Search The top search query on Google relating to content marketing last year was “content marketing strategy.”

The events of 2020 saw content consumption and engagement rise, particularly in the B2B arena, signaling the importance of content marketing in an increasingly digital world. As such, a new report [download page] from SEMrush examined a range of content... READ MORE
Manufacturing Content Marketers Turn to Video

Manufacturing Content Marketers Turn to Video Some 8 in 10 manufacturing content marketers have used video in the past 12 months.

Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according to a recent report [pdf] from Content Marketing Institute (CMI), MarketingProfs and GlobalSpec The report outlines a range of content and... READ MORE
Consumers Consider Different Factors When Determining Content Quality

Consumers Consider Different Factors When Determining Content Quality Close to 7 in 10 consumers consider the trustworthiness of a source when establishing the quality of content.

Trustworthiness, appropriateness and objectivity are three of the key components consumers consider when determining the quality of online content. This is per a report [download page] from Integral Ad Science (IAS), which also found that consumers prefer... READ MORE
Half of B2B Marketers Say They’ve Recently Felt Burnt Out

Half of B2B Marketers Say They’ve Recently Felt Burnt Out They also are finding that the line between their work and personal life has blurred in a negative way.

It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B... READ MORE

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