Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Cross-Media & Traditional Articles
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
Direct mail is also among the most-used and highly-touted advertising channels.
The challenge that requires the most time and attention from SMBs is attracting new customers.
Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Adults are 3 times more likely to have “very little” confidence in big business as to have either a “great deal” or “quite a lot” of confidence.
Still, Millennials around the world are averaging 2-and-a-half hours a day using social media.
Cancellations of B2B exhibitions are now “a thing of the past.”