Video ads appear to be set for strong growth next year.
Influencers are best at delivering increased engagement, report marketers.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Marketers would like influencers to build interest and purchase intent.
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Consumer spending on video games declined by 13% year-over-year after falling by 8% in Q1.
Among non-game apps, TikTok remained the leader by downloads globally across the App Store and Google Play.
98% of teens ages 15-17 have or have access to a smartphone.
CRM use varies widely by size of the SMB.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Only 8% of American adults have a great deal of trust in social media.
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.