The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Content Marketing Charts
Explainer Videos Prove Popular with Content Marketers
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.
Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors
About half have also tried to unify the digital experience across channels.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
After a Rough 2020, Agencies Are Finding it Easier to Obtain New Business
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.
Which Assets Have Produced the Best Results for B2B Content Marketers?
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
Is ABM Having An Impact on Marketing-Generated Revenue?
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
Webinars Considered Most Effective for B2B Lead Nurture Programs
The majority of B2B marketers lack content exclusive to lead nurturing.
What New Approaches Are B2B Execs Taking with Their Nurture Programs?
A majority of B2B executives surveyed say their lead nurturing initiatives need improvement or are inadequate.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Influencer Marketing Spend Forecast to Grow by A Third This Year
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6%...
Performance Marketers Report Moderate Improvements in Conversion Rates
Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past...
Agencies Confirm Clients Still Want Help with Strategy
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...