The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Content Marketing Charts
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.
About half have also tried to unify the digital experience across channels.
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
About 7 in 10 content marketers surveyed say they will be investing in video next year.
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
About three-quarters are also offering social media management.
The majority of B2B marketers lack content exclusive to lead nurturing.
A majority of B2B executives surveyed say their lead nurturing initiatives need improvement or are inadequate.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6%...
Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past...
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...