2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
Content Marketing Articles
Additional categories: B2B | Business of Marketing | Content Marketing | Cross-Media & Traditional | Customer-Centric | Digital | Featured | Industries | Lead Generation & Management | Marketing Budgets | Return on Investment | Social Media | Video
3 Points About B2B Buyers’ Content Preferences
B2B buyers said they find research/survey reports to be their most valuable content type for researching purchases.
Last Year’s Popular #ContentMarketing Tweets Also Included These Hashtags
The most common hashtags and topics speak to the relationship between content and SEO.
B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability
B2B buyers want short content that uses research and data to support claims.
What’s the Optimal Approach to Content-Led Advertising?
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Analysis: Type of B2B Content Consumed May Signal Purchase Intent Timeline
Information-heavy content types are associated with a greater likelihood for an immediate buying decision.
What Content Marketing Topics Were People Searching for Last Year?
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
B2B Marketers Plan Upgrades to Support Channel Partner Programs
Partner training/learning management solutions are popular, as are channel incentives and program management.
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Here’s What B2B Marketers Want Out of Their Content Efforts
Creating brand awareness is the most cited purpose of content marketing.
Content Marketers Want to Create More Content. What Would They Do with More Resources?
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
B2B Content Consumption Grew Again During the First Half of the Year
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Explainer Videos Prove Popular with Content Marketers
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.