Content Marketing Articles

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Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing

Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.

These Comms Areas Are Growing in Emphasis

Agency Business, Analytics, Automated & MarTech, Brand-Related, Business of Marketing, Content Marketing, Cross-Media & Traditional, CSR & Environmental, Customer-Centric, Data-driven, Marketing Budgets, PR

A majority will be placing more emphasis on owned media this year.

Thought Leadership Being Used to Connect with Various Stakeholders

Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer-Centric, PR

Executives are worried that their thought leadership won’t stand out in a saturated market, but also see the potential for it to generate media coverage.

B2B Digital Marketers See Content as Vehicle to CX Improvement

Analytics, Automated & MarTech, B2B, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer Experience, Customer-Centric, Data-driven, Digital, Email, Industries, Internal Collaboration, Lead Generation & Management, Marketing Budgets, Paid Search, Social Media, Video

Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.

Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision

B2B, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Digital, Industries, Lead Generation & Management, Search Engine Optimization

Buyers want vendor websites to provide easy access to content that speaks directly to their company.

1 in 3 Marketers Say They’re Not Currently Using Enough Channels

Analytics, Automated & MarTech, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer-Centric, Digital, Email, Marketing Budgets, Social Media

The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.

2021 Business Video Completion Rates and Other Benchmarks

B2B, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Digital, Industries, Video

Video lengths rose – and so did completion rates.

Media Planners Expect to Make Greater Use of Market Research

Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Digital, Email, Industries, Market Research, Marketing Budgets, Paid Search, Return on Investment, Search Engine Optimization, Social Media

Many media planners are expecting to leverage channel research for the first time this year.

4 Points on the Use of Video in Business

B2B, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer-Centric, Digital, Featured, Industries, Lead Generation & Management, Marketing Budgets, Return on Investment, Social Media, Video

2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.