Global Media Budgets and Perceived Effectiveness in 2022

Global Media Budgets and Perceived Effectiveness in 2022

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.

W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities

W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer...

New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020

It's been a peculiar and let's say it - in many ways forgettable - year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck feature research fielded before the...

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