Direct Mail Charts

Direct Mail Volumes Declined in 2019

Direct Mail Volumes Declined in 2019

Direct mail remains one of the top channels for reaching target audiences, not only in the consumer space but with B2B audiences too, as it garners response rates higher than other direct media. Still, direct mail volumes in the US are on the decline, dipping 7.4% in...

How Are D2C Brands Reaching Customers?

How Are D2C Brands Reaching Customers?

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...

Why Do Americans Donate to Charity?

Why Do Americans Donate to Charity?

Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from YouGov reveals....

The US Purchase Influencers Report 2019

The US Purchase Influencers Report 2019

We're excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and reported purchase...

What B2B Marketers Are Saying About Their Lead Nurturing Campaigns

What B2B Marketers Are Saying About Their Lead Nurturing Campaigns

Only a few (8%) B2B marketers feel that they are doing an excellent job when it comes to their current lead nurturing initiatives. Instead, the majority of marketers say their lead nurturing initiatives either need improvement (45%) or are poor or inadequate (14%),...

Four Points About Direct Mail’s Usage and Effectiveness

Four Points About Direct Mail’s Usage and Effectiveness

Although many marketers are either decreasing their investment in direct mail or have never budgeted for it at all, others are still finding value in the channel. So, while email and social media are the most frequently used channels for marketing campaigns, more than...

American Consumers Still Love Paper Coupons

American Consumers Still Love Paper Coupons

Some 92% of consumers say they have used a coupon at some time, and about half of those (45%) report using coupons either always or very often. Millennials, who have experienced some financial strain, have seen an upswing in the percentage of those who always use...

What Agency Services Are Client-Side Marketers Looking For?

What Agency Services Are Client-Side Marketers Looking For?

For the fifth year in a row, advertising has topped the list of agency services searches on Agency Spotter's platform. In a report [download page] analyzing more than 320,000 professionals who use their public agency search platform in 2018, the firm found that 10.5%...

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