W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities

W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer...

New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020

It's been a peculiar and let's say it - in many ways forgettable - year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck feature research fielded before the...

5 Points About ABM Tools & Priorities

5 Points About ABM Tools & Priorities

The use of account-based marketing (ABM) programs continues to expand. In a survey [download page] by Demandbase of more than 600 respondents from companies of various sizes, 6 in 10 (61%) say they have a full ABM program in place or are currently running a pilot...

Which Channels Do Marketers Find Best for Reaching Top Target Audiences?

Which Channels Do Marketers Find Best for Reaching Top Target Audiences?

There are many factors to take into account when striving for a successful multichannel campaign, but in attempting to reach a specific target audience, certain channels appear better placed than others. A recent report [download page] from PFL and Demand Metric on...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

These Are Considered the Most Important Factors in Achieving Multichannel Campaign ROI

These Are Considered the Most Important Factors in Achieving Multichannel Campaign ROI

Multichannel marketing is a well-established approach to staying close to a customer throughout their purchase journey. In PFL and Demand Metric's latest report [download page] on the state of multichannel marketing, almost two-thirds (65%) of respondents report a...

Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact,...

How Are D2C Brands Reaching Customers?

How Are D2C Brands Reaching Customers?

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...

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