Free-Standing Inserts & Circulars Articles

Consumers Still Prefer Print Over Digital Coupons

Consumers Still Prefer Print Over Digital Coupons

About half (48%) of adults in the US agree that they prefer to get coupons in the mail, a figure that has risen in each of the past 2 years, according to Valassis's latest annual survey [download page] of coupon usage. There's also been upward movement in the share of...

Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With Shoppers

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain widely...

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but were...

Mobile Coupon Usage Up, But Traditional Formats Still Preferred

Mobile Coupon Usage Up, But Traditional Formats Still Preferred

More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail coupons is up slightly from last year (40%) and mirrors results from...

Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store most (67%) or some (31%) of the time, with the analysts attributing...

Holiday 2016 Data Hub (Updated)

Holiday 2016 Data Hub (Updated)

Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including e-commerce) grew by 12.6%, also higher the forecasted increase in online...

What Brings Shoppers to Stores – And Keeps Them Coming Back?

What Brings Shoppers to Stores – And Keeps Them Coming Back?

Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it's also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults...

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