The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and...
Free-Standing Inserts & Circulars Articles
Additional categories: Cross-Media & Traditional | Free-Standing Inserts & Circulars | Promotions, Coupons & Co-op
Which Local Ad Channels Are Considered Useful, Annoying, and Influential?
Local media users in the US tend to view print ads as more useful than annoying, but aren't quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are among the most positively viewed ads, with 52% seeing them as useful...
Print Coupons Attract Millennials, Affluents
Source: Valassis [download page] Notes: US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents, per a Valassis survey. However, the use of paperless discounts is growing fastest, with...
Holiday 2015 Data Hub (Updated)
Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts contributed to...
Total Dollar Value of FSI Coupon Distributions Grew By 3.7% in 2015
Source: Kantar Media Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to 186 billion), per new Kantar Media data. A 3.6% increase in the...
Top 25 Marketing Charts of 2015
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top...
US Ad Spend Trends, by Medium, in Q2 2015
Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower spending. Among traditional media, radio and out-of-home had...
Top 10 Marketing Charts of the Month – July 2015
This month's quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers' top purchase influencers; trust in branded content; ad spend trends in Q1; B2B social marketing challenges;...
US Ad Spending Trends, by Medium, in Q1 2015
Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year's Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising...
Top 10 Marketing Charts of the Month – March 2015
This month's quick-hit set of top charts includes the following topics: youth and TV/video; reasons for using Facebook and Twitter; mobile share of site traffic; ad spend trends in 2014; top-rated brands for CX; how marketers are optimizing CX; digital channel ROI...
US Ad Spending Trends in 2014
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for...
Total Consumer Savings From CPG Coupons Increased by 2.9% in 2014
Source: NCH Marketing Notes: Consumers saved $3.6 billion from redeeming CPG coupons last year, up 2.9% from $3.5 billion the year before, reports NCH Marketing. The increase came despite an overall decline in coupon distributions, from 315 billion in 2013 to 310...

B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.

What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.

Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.

US Ad Spend Trends, by Medium, in Q2 2015
Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2,...

Top 10 Marketing Charts of the Month – July 2015
This month's quick-hit set of top charts includes the following topics: sources of new product awareness; digital...

US Ad Spending Trends, by Medium, in Q1 2015
Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given...