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Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and...

Holiday 2015 Data Hub (Updated)

Holiday 2015 Data Hub (Updated)

Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts contributed to...

Top 25 Marketing Charts of 2015

Top 25 Marketing Charts of 2015

2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top...

US Ad Spend Trends, by Medium, in Q2 2015

US Ad Spend Trends, by Medium, in Q2 2015

Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower spending. Among traditional media, radio and out-of-home had...

Top 10 Marketing Charts of the Month – July 2015

Top 10 Marketing Charts of the Month – July 2015

This month's quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers' top purchase influencers; trust in branded content; ad spend trends in Q1; B2B social marketing challenges;...

US Ad Spending Trends, by Medium, in Q1 2015

US Ad Spending Trends, by Medium, in Q1 2015

Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year's Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising...

Top 10 Marketing Charts of the Month – March 2015

Top 10 Marketing Charts of the Month – March 2015

This month's quick-hit set of top charts includes the following topics: youth and TV/video; reasons for using Facebook and Twitter; mobile share of site traffic; ad spend trends in 2014; top-rated brands for CX; how marketers are optimizing CX; digital channel ROI...

US Ad Spending Trends in 2014

US Ad Spending Trends in 2014

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for...

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