Direct mail is also among the most-used and highly-touted advertising channels.
Local & Directories / Small Biz Articles
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SMBs Struggling with Customer Acquisition; Hope to Improve Social Media Marketing Skills
The challenge that requires the most time and attention from SMBs is attracting new customers.
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US Public’s Trust in Big Tech, Big Business Continues to be Low
Adults are 3 times more likely to have “very little” confidence in big business as to have either a “great deal” or “quite a lot” of confidence.
SMBs Detail Their Most Important CRM Features
Reporting and analytics are top of mind for SMBs, and CRM users are reporting greater accuracy since implementation.
6 in 10 SMBs Are Using Social Media Marketing to Increase Customer Engagement and Traffic
1 in 3 SMBs have enabled social commerce for their businesses.
Room for Growth in Small Business Use of CRMs
CRM use varies widely by size of the SMB.
The Public’s Confidence in Big Business Drops to A Record Low
People are also expressing less confidence in large technology companies.
For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
Fewer People Report Using Facebook to Evaluate Local Businesses
Most look to Google to evaluate local businesses.
Some People Are Using Voice Search to Find Local Businesses, But Few Trust the Results
In the last year, two-thirds of US consumers have used a business information site to find a new business to consider using.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews
When it comes to influencing purchase decisions, consumers take product and business reviews to heart. But, it’s not...
People’s Confidence in Small Business Still Far Higher Than for Big Business
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small...
![Data Hub: Coronavirus and Marketing [Updated]](https://www.marketingcharts.com/wp-content/uploads/2020/07/AdPerceptions-Regional-Local-Ad-Channels-in-H2-Aug2020-300x167.png)
Data Hub: Coronavirus and Marketing [Updated]
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of...