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Here’s What SMBs Consider When Evaluating New Technology

Here’s What SMBs Consider When Evaluating New Technology

Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new...

Are Marketers Meeting the Demands of the Modern Connected Customer?

Are Marketers Meeting the Demands of the Modern Connected Customer?

The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350...

How People Get The News: TV > Radio > Social Media > Newspapers

How People Get The News: TV > Radio > Social Media > Newspapers

As consumers' media behaviors shift, so are their ways of getting the news. In fact, people are about as likely to get news from a website or app as they are from watching local TV, and they're now more likely to get news from a social media site than from reading...

Local Marketers to Focus More on Organic Search As Most Feel Google is the New Local Biz “Homepage”

Local Marketers to Focus More on Organic Search As Most Feel Google is the New Local Biz “Homepage”

Almost two-thirds of local marketers (64%) agree that Google is becoming the new "homepage" for local businesses, according to The State of Local SEO Industry Report 2019 [download page] from Moz. Within that environment, it makes sense that local marketers are...

Almost 6 in 10 Adults Say They’ve Used Voice Search to Find Local Biz Info

Almost 6 in 10 Adults Say They’ve Used Voice Search to Find Local Biz Info

Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months, reports BrightLocal in its 2018 Voice Search for Local Business study. Most commonly, people are using their smartphones (56%) for voice search to...

Small Business Owners Rely Most on Email Marketing

Small Business Owners Rely Most on Email Marketing

Most small business owners are self-taught when it comes to marketing and promoting their businesses, according to results from a Constant Contact survey. And while most do some form of marketing for their businesses, fewer than half consider themselves "marketing...

Shoppers Around the Globe Turn to Social Media For Purchase Inspiration

Shoppers Around the Globe Turn to Social Media For Purchase Inspiration

Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases, according to a study from PwC [pdf]. The survey, conducted among 22,000 consumers in 27 territories, also found many turning to...

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