Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Loyalty & Rewards Programs Articles
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
The most common action taken is to simply follow the brand.
Mover marketers are directing more of their efforts to digital than direct mail.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
About 8 in 10 have increased their use of websites and e-commerce.
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...
Some 7 in 10 (71% of) US consumers belong to a traditional customer loyalty program, with 4 in 10 saying they belong to 3 or 4 of them. Despite their popularity, consumers say they aren’t satisfied with their traditional loyalty programs. Indeed, 8 in 10 (81%) are...
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
In a new milestone, streaming exceeded cable in share of total TV viewing time.
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT...
Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may...
More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in...