About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Loyalty & Rewards Programs Articles
Additional categories: Advertising Trends | Cross-Media & Traditional | Customer Experience | Customer-Centric | Data-driven | Digital | Email | Industries | Loyalty & Rewards Programs | Paid Search | Personalization | Privacy & Security | Retail & E-Commerce | Social Media | Spending & Spenders
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Companies Say They’re Capturing More Data Now. How?
About 8 in 10 have increased their use of websites and e-commerce.
Here’s the Latest on How Marketing Budgets Are Being Divvied Up
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...
What Benefits Do Premium Loyalty Program Members Value?
Some 7 in 10 (71% of) US consumers belong to a traditional customer loyalty program, with 4 in 10 saying they belong to 3 or 4 of them. Despite their popularity, consumers say they aren’t satisfied with their traditional loyalty programs. Indeed, 8 in 10 (81%) are...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...
Majority of Consumers Report Having A Retail Subscription Service
There is little doubt that consumers are attracted to retail subscription services and loyalty programs. And, while a recent survey [pdf] from IRI found that three-quarters (74%) of consumers obtained a loyalty card or rewards membership because it was free, more than...
Half of Consumers Stopped Buying A Brand Due to the Pandemic
It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many....
How Should Brands Create Better Long-Term Relationships with Customers?
Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...
What’s the State of the Marketing-IT Relationship?
Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT teams, but the majority of marketing and IT professionals would not describe their common goals as ‘agile,’ according to a recent report [download...
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Where Shoppers Say They Start Their Product Hunt: Amazon > Search
More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping...
Content Plays Various Roles in Brands’ Customer Engagement Strategies
A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe...
What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?
US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to...