More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
Loyalty & Rewards Programs Articles
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
A 5% discount is likely not enough to motivate shoppers.
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
The most common action taken is to simply follow the brand.
Mover marketers are directing more of their efforts to digital than direct mail.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
About 8 in 10 have increased their use of websites and e-commerce.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Community engagement and interaction features are important to marketers.
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