Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Loyalty & Rewards Programs Articles
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Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Do Consumers Engage with Brand Incentives on Social Media?
The most common action taken is to simply follow the brand.
1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?
Mover marketers are directing more of their efforts to digital than direct mail.
Retailers Worry About Rising Customer Acquisition Costs as Paid Social KPIs Decline
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Companies Say They’re Capturing More Data Now. How?
About 8 in 10 have increased their use of websites and e-commerce.
Here’s the Latest on How Marketing Budgets Are Being Divvied Up
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...
What Benefits Do Premium Loyalty Program Members Value?
Some 7 in 10 (71% of) US consumers belong to a traditional customer loyalty program, with 4 in 10 saying they belong to 3 or 4 of them. Despite their popularity, consumers say they aren’t satisfied with their traditional loyalty programs. Indeed, 8 in 10 (81%) are...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...
Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
July Was A Big Month for Video Streaming
In a new milestone, streaming exceeded cable in share of total TV viewing time.
Product Placement Spending This Year Set to Almost Double 2016’s Total
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
What’s the State of the Marketing-IT Relationship?
Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT...
How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19?
Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may...
Consumers Shown to Say, Stay and Spend More With Loyalty Programs
More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in...