More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
Loyalty & Rewards Programs Articles
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Customer Retention Execs Believe the Pandemic Had a Net Positive Impact on Loyalty
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
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What Are Online Shoppers’ Favorite Coupon Types?
A 5% discount is likely not enough to motivate shoppers.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Do Consumers Engage with Brand Incentives on Social Media?
The most common action taken is to simply follow the brand.
1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?
Mover marketers are directing more of their efforts to digital than direct mail.
Retailers Worry About Rising Customer Acquisition Costs as Paid Social KPIs Decline
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Companies Say They’re Capturing More Data Now. How?
About 8 in 10 have increased their use of websites and e-commerce.
4 Points About the State of Streaming
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?
Community engagement and interaction features are important to marketers.
Majority of Consumers Report Having A Retail Subscription Service
There is little doubt that consumers are attracted to retail subscription services and loyalty programs. And, while a...
Half of Consumers Stopped Buying A Brand Due to the Pandemic
It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election,...
How Should Brands Create Better Long-Term Relationships with Customers?
Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority...