Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...
Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT teams, but the majority of marketing and IT professionals would not describe their common goals as ‘agile,’ according to a recent report [download...
Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may be less likely than they were in the not-so-distant past to share certain types of personal information in order to make those loyalty programs more...
More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond's latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well...
Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from Avionos,...
More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...
A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as...
US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and...
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of digital commerce...
More than three-fifths (62%) of marketers say their loyalty programs are fully integrated with their CRM data. However, that doesn’t mean they're always using that data to its advantage, according to a Merkle survey [download page] of 200 marketers at large North...
About one-quarter (24%) of CMOs define customer loyalty as "establishing a level of trust and connection that inextricably ties long-standing customers with the culture and attributes of the brand," putting it second only to a definition based on repeat purchases....
Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have been a...
Retailers are looking to move beyond a reliance on Meta and Google.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Almost half of online shoppers say they shop via social media.
A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe...
US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to...
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their...