Loyalty & Rewards Programs Charts

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...

What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and...

Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs

Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs

More than three-fifths (62%) of marketers say their loyalty programs are fully integrated with their CRM data. However, that doesn’t mean they're always using that data to its advantage, according to a Merkle survey [download page] of 200 marketers at large North...

3 Surprising Findings About E-Commerce Marketing

3 Surprising Findings About E-Commerce Marketing

Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have been a...

Holiday 2018 Data Hub (Updated): Results Recap

Holiday 2018 Data Hub (Updated): Results Recap

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....

83% of Consumers Say They’d Watch A Branded Video For A Reward

83% of Consumers Say They’d Watch A Branded Video For A Reward

Reviews are a critical factor in consumers' purchase decisions, and it turns out that the vast majority of people would leave one in exchange for a reward, according to survey results from HelloWorld [download page]. The Merkle company examined what consumers would be...

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