How Should Brands Create Better Long-Term Relationships with Customers?

How Should Brands Create Better Long-Term Relationships with Customers?

Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...

What’s the State of the Marketing-IT Relationship?

What’s the State of the Marketing-IT Relationship?

Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT teams, but the majority of marketing and IT professionals would not describe their common goals as ‘agile,’ according to a recent report [download...

Consumers Shown to Say, Stay and Spend More With Loyalty Programs

Consumers Shown to Say, Stay and Spend More With Loyalty Programs

More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond's latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well...

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from Avionos,...

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...

Content Plays Various Roles in Brands’ Customer Engagement Strategies

Content Plays Various Roles in Brands’ Customer Engagement Strategies

A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as...

In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?

In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?

Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of digital commerce...

Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs

Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs

More than three-fifths (62%) of marketers say their loyalty programs are fully integrated with their CRM data. However, that doesn’t mean they're always using that data to its advantage, according to a Merkle survey [download page] of 200 marketers at large North...

Brands Recognize That Respect for Data is Critical in Securing Customer Trust

Brands Recognize That Respect for Data is Critical in Securing Customer Trust

About one-quarter (24%) of CMOs define customer loyalty as "establishing a level of trust and connection that inextricably ties long-standing customers with the culture and attributes of the brand," putting it second only to a definition based on repeat purchases....

3 Surprising Findings About E-Commerce Marketing

3 Surprising Findings About E-Commerce Marketing

Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have been a...

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