Heavy radio listeners are 25% more likely than average to be every consumer influencers.
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What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
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Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year
The business information market is the largest segment, but the trade show market is the fastest-growing.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
US Offline Media Spend in 2022 and the Outlook for 2023
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.
What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.
3 Points About Media Reach and Audience Demographics as We Start the New Year
Data shows that media usage has plateaued across the board following pandemic-driven increases.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
US Adults Are Finding TikTok Far More Engaging Than Facebook
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.