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US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

US Ad Spend Projected to Soar This Year

US Ad Spend Projected to Soar This Year

After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279 billion (not including political spending). This is according to GroupM's mid-year forecast report [download page]. GroupM is now much more optimistic...

People Still Trust Traditional Media Ads the Most

People Still Trust Traditional Media Ads the Most

Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...

Most Traditional Media Prices to Inflate This Year

Most Traditional Media Prices to Inflate This Year

After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s 2021 Inflation Report. According to the report, 5 of the 7 media...

Beauty Advertising Looks Slow to Recover from the Pandemic

Beauty Advertising Looks Slow to Recover from the Pandemic

One extra side-effect of the pandemic and its resulting social distancing, working from home and mask-wearing is a decrease in consumer demand for beauty products. And, as the pandemic continues into 2021, beauty advertising is set for a slow recovery, per recently...

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