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Online Video’s Now the Fastest-Growing Ad Medium Globally

Advertising Trends, Asia-Pacific, Creative & Formats, Cross-Media & Traditional, Demographics & Audiences, Digital, Display & Rich Media, Europe & Middle East, Global & Regional, Industries, Latin America, Magazines, Media & Entertainment, Newspapers, North America, Out-of-Home, Radio, Social Media, Spending & Spenders, Television, TV Advertising, Video

By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.

Global Media Budgets and Perceived Effectiveness in 2022

Advertising Trends, Business of Marketing, Creative & Formats, Cross-Media & Traditional, Digital, Direct Mail, Display & Rich Media, Featured, Industries, Magazines, Marketing Budgets, Media & Entertainment, Newspapers, Non-mobile Connected Devices, Out-of-Home, Paid Search, Radio, Return on Investment, Social Media, Spending & Spenders, Television, TV Advertising, Video

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.

What’s the Optimal Approach to Content-Led Advertising?

Advertising Trends, Agency Business, Brand Metrics, Brand-Related, Business of Marketing, Content Marketing, Creative & Formats, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Digital, Magazines, Newspapers, Personalization, Social Media, Spending & Spenders, Television, TV Advertising

Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.

OTC Healthcare Ad Spend to Keep Growing This Year and Next: Shift to Digital Continues

Advertising Trends, Cross-Media & Traditional, Industries, Magazines, Pharma & Healthcare, Radio, Spending & Spenders, Television, TV Advertising

OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.

Digital Ad Spend Forecast to Double Linear TV This Year

Advertising Trends, CPG & FMCG, Creative & Formats, Cross-Media & Traditional, Demographics & Audiences, Food & Restaurants, Global & Regional, Industries, Magazines, Newspapers, North America, Out-of-Home, Radio, Spending & Spenders, Television, Travel & Hospitality, TV Advertising

Digital is expected to account for 55.5% of total global ad spend in 2022.

US Offline Media Spend in 2021 and the Outlook for 2022

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Direct Mail, Featured, Industries, Magazines, Media & Entertainment, Newspapers, Out-of-Home, Radio, Spending & Spenders, Sponsorships, Television, TV Advertising

US offline media spending grew by 7.5% year-over-year in 2021.

3 Points About Media Reach and Audience Demographics in 2021

African-American, Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Digital, Hispanic, Household Income, Industries, Magazines, Media & Entertainment, Newspapers, Radio, Social Media, Television, TV Audiences & Consumption, Video, Youth & Gen X

Data shows that media usage has risen almost across the board during the pandemic.

Social Media Forecast to Overtake TV in Ad Spend This Year

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Demographics & Audiences, Digital, Global & Regional, Magazines, Newspapers, Non-mobile Connected Devices, North America, Out-of-Home, Paid Search, Radio, Social Media, Spending & Spenders, Television, TV Advertising, Video

Global ad spend is expected to grow by 9.1% year-over-year.

[New Report] US Media Audience Demographics: 8th Annual Edition

African-American, Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Digital, Featured, Hispanic, Household Income, Industries, Magazines, Media & Entertainment, Newspapers, Radio, Social Media, Video, Women, Youth & Gen X

Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.

Globally, TV Ad Prices Have Recovered Faster Than Expected

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Digital, Display & Rich Media, Magazines, Newspapers, Radio, Spending & Spenders, Television, TV Advertising, Video

TV ad prices are expected to inflate by 6% globally.

Streamed Music Rivals Radio in Daily Use

Cross-Media & Traditional, Digital, Industries, Magazines, Media & Entertainment, Newspapers, Radio, Television, TV Audiences & Consumption, Video

About 36% of US adults listen to streamed music daily, compared to 33% who listen to the radio on a daily basis.

Where Are Media Budgets Trending for Next Year?

Advertising Trends, Business of Marketing, Creative & Formats, Cross-Media & Traditional, Digital, Display & Rich Media, Featured, Industries, Magazines, Marketing Budgets, Media & Entertainment, Newspapers, Non-mobile Connected Devices, Out-of-Home, Radio, Social Media, Spending & Spenders, Sponsorships, Television, Trade Shows & Events, TV Advertising, Video

There’s plenty of optimism when it comes to online video ad budgets.

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Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.

Marketers Look to Improve Their Content Personalization Efforts

Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.