Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
A comprehensive look at several advertising markets in the US, including some milestones to come.
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.
Digital advertising is expected to account for about two-thirds of global ad spending.
Data shows that media usage has plateaued across the board following pandemic-driven increases.
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
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B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Only 8% of American adults have a great deal of trust in social media.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.