Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
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Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
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US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
US Offline Media Spend in 2022 and the Outlook for 2023
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.
What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.
3 Points About Media Reach and Audience Demographics as We Start the New Year
Data shows that media usage has plateaued across the board following pandemic-driven increases.
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Improved B2B Marketing and Sales Alignment Bodes Well for Growth
B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.