Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.
A comprehensive look at several advertising markets in the US, including some milestones to come.
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Digital OOH accounted for almost one-third of sales for the quarter.
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Apple was the top-spending brand on out-of-home ads in Q3 2022.
Digital advertising is expected to account for about two-thirds of global ad spending.
For Gen Z, influencers have the most sway over brand and product decisions.
Middle-aged Americans are equally as likely to consume liquor as beer the most.
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Video ads appear to be set for strong growth next year.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.