Out-of-Home Charts

Out-of-Home Ad Spend Fell by 29% Last Year

Out-of-Home Ad Spend Fell by 29% Last Year

US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth...

Most Traditional Media Prices to Inflate This Year

Most Traditional Media Prices to Inflate This Year

After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s 2021 Inflation Report. According to the report, 5 of the 7 media...

US Online Media Spend in 2020 and the Outlook for 2021

US Online Media Spend in 2020 and the Outlook for 2021

Online media spend in the US totaled $168.4 billion in 2020, up 8% from 2019. So say the latest figures [pdf] from Winterberry Group, which last year predicted a higher growth of 14.5% for 2020. Unsurprisingly, after a difficult year, this lower-than-predicted spend...

US Offline Media Spend in 2020 and the Outlook for 2021

US Offline Media Spend in 2020 and the Outlook for 2021

Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt by offline media, which fell by 22.9% over 2019, totaling $171.9...

The Bigger the Campaign Budget, the Bigger TV’s Chunk

The Bigger the Campaign Budget, the Bigger TV’s Chunk

TV ads hog around 60% share of spending for ad campaigns with budgets of at least $3 million, according to data from WARC. The study outlines the distinction between budget decisions made by companies with larger campaign spends and those with smaller budgets. Based...

Here Are Forecasts for the Global Ad Market This Year

Here Are Forecasts for the Global Ad Market This Year

Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download page] from GroupM which also estimates that internet advertising...

How is the US Ad Market Projected to Fare This Year?

How is the US Ad Market Projected to Fare This Year?

After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM, which also forecasts that this year internet advertising will account...

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