For Gen Z, influencers have the most sway over brand and product decisions.
TV and online video are leading the way in price inflation.
Respondents expect 61% of their campaigns to include programmatic DOOH in the coming 18 months.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Video ads appear to be set for strong growth next year.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
People most commonly use a search engine to look up information.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
Spending was up by 40.5% year-over-year to $1.8 billion.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
People most commonly use a search engine to look up information.