Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Out-of-Home Articles
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Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
Out-of-Home Ad Revenues Register Uptick in Q2
Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year
The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year. And, although the world is still dealing with the pandemic, there is some good news on the advertising front. The latest forecast [press release] from...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
US Ad Spend Projected to Soar This Year
After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279 billion (not including political spending). This is according to GroupM's mid-year forecast report [download page]. GroupM is now much more optimistic...
Half of Smartphone Owners Say They’ve Looked Up Info About an OOH Advertiser
Even though 2020 saw a steep fall in traditional advertising budgets, that doesn’t mean people weren't exposed to legacy advertising. In fact, a recent survey [pdf] by the Out of Home Advertising Association of America (OAAA) and the Harris Poll reveals that some 3 in...
Alcohol Ad Spend to Rebound This Year; Channel Focus Remained Largely on Legacy Media in 2020
Although alcohol ad spending saw a comparatively steep drop last year, spending by alcohol brands is expected to start recovering this year, with a report [download page] from Zenith showing that, by 2023, it will exceed what it was prior to the pandemic. Looking at...
Report: US TV and OOH Ad Spend Have Peaked
Although TV ad spend was expected to see modest year-over-year (y-o-y) growth of 2% last year, thanks to the Summer Olympics and presidential elections, that growth did not occur after the pandemic caused the cancellation of the global sports event as well as a...
Media Mix Analysis Suggests Spending More on Digital, But Not Going Too Far
Getting the right balance of online and offline media in a campaign can be difficult. An analysis of multimedia campaigns in Kantar’s CrossMedia database shows that although investment in offline media is still high, the investment is not that cost-effective. It...
Out-of-Home Ad Spend Fell by 29% Last Year
US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth...
A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic
Improving customer satisfaction is the most-cited high priority for CX leaders.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
US Ad Spend Projected to Soar This Year
After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279...
Half of Smartphone Owners Say They’ve Looked Up Info About an OOH Advertiser
Even though 2020 saw a steep fall in traditional advertising budgets, that doesn’t mean people weren't exposed to...
Alcohol Ad Spend to Rebound This Year; Channel Focus Remained Largely on Legacy Media in 2020
Although alcohol ad spending saw a comparatively steep drop last year, spending by alcohol brands is expected to start...