More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
Cross-Media & Traditional Articles
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Consumers Trust Reviews Far More Than Influencers
More than twice as many adults distrust information from influencers as trust it.
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Almost Two-Thirds of All Americans Play Video Games
Video game players say the activity occupies one-quarter of their total entertainment time.
US Public’s Trust in Big Tech, Big Business Continues to be Low
Adults are 3 times more likely to have “very little” confidence in big business as to have either a “great deal” or “quite a lot” of confidence.
Millennials’ Daily Time Online Said to Have Passed Its Peak
Still, Millennials around the world are averaging 2-and-a-half hours a day using social media.
B2B Exhibitions Move Forward in “Dramatic Improvement”
Cancellations of B2B exhibitions are now “a thing of the past.”
2022 Business Video Completion Rates and Other Benchmarks
Completion rates fell for longer videos, but rose for shorter ones.
Senior Executives Weigh in on Thought Leadership
Senior business leaders’ preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts.
B2B Buyers More Thoroughly Evaluating Purchases
Almost 4 in 10 are conducting a more detailed ROI analysis.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
Brand Discovery Increasingly Taking Place on Social Media
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year
The business information market is the largest segment, but the trade show market is the fastest-growing.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Improved B2B Marketing and Sales Alignment Bodes Well for Growth
B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
2022 Business Video Completion Rates and Other Benchmarks
Completion rates fell for longer videos, but rose for shorter ones.
Senior Executives Weigh in on Thought Leadership
Senior business leaders’ preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts.
B2B Buyers More Thoroughly Evaluating Purchases
Almost 4 in 10 are conducting a more detailed ROI analysis.