Increasing the value of PR is based on producing measurable results and tying activities to business initiatives.
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet.
Right now, PR pros are primarily using AI for writing, but in the future see its use in research and list building.
Rising prices are one of the top reasons for ceasing to buy from a brand.
Some 62% believe CEOs are credible sources for reporting, and about half (49%) trust company PR professionals.
PR pros used an average of almost 6 metrics to measure their efforts this year.
More people have a negative view of the industry than at any point in the past 20+ years.
A majority will be placing more emphasis on owned media this year.
Executives are worried that their thought leadership won’t stand out in a saturated market, but also see the potential for it to generate media coverage.
3 in 4 PR professionals believe that their relationship with marketing will be more important in the next 5 years.
Infographics and exclusive data help move the needle.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
As parts of the world gradually reopen while coping with the COVID-19 pandemic, PR professionals have expressed...
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before...
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...