PR Charts

Here’s How PR Pros Are Using Social Listening

Here’s How PR Pros Are Using Social Listening

PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...

Communications Pros Struggle With Tightening Budgets, Measurement

Communications Pros Struggle With Tightening Budgets, Measurement

One in 5 (21%) global communications and marketing professionals say that their single biggest communications challenge is tightening budgets. But working within a tighter budget is not the only challenge these professionals face, as revealed in a survey [download...

Consumers: Brands’ Response to a Crisis Influences Loyalty

Consumers: Brands’ Response to a Crisis Influences Loyalty

In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download page] from Crisp finds that two-thirds of consumers say they are...

How Are D2C Brands Reaching Customers?

How Are D2C Brands Reaching Customers?

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...

How Does A Corporate PR Crisis Response Impact Stock Price?

How Does A Corporate PR Crisis Response Impact Stock Price?

Publicly-listed US companies that experienced a significant crisis lost an average of 15% of their stock value over the period of a year, according to a new study [download page] by Hot Paper Lantern. But the speed and effectiveness of a company's response makes a...

Consumers Love Amazon, But May Be Questioning Its Ethics

Consumers Love Amazon, But May Be Questioning Its Ethics

Amazon is no longer the top company for corporate reputation in the eyes of Americans. Dropping to the second position in the most recent Axios Harris Poll of the 100 Most Visible Companies [download page], Amazon still ranks high in areas like growth, products and...

PR Pros Lean on Employees For Influencer Marketing Efforts

PR Pros Lean on Employees For Influencer Marketing Efforts

Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report [download page] by PR News and Meltwater. But perhaps...

Employers More Trusted Than Business As A Whole

Employers More Trusted Than Business As A Whole

Around the world, people's trust in key institutions - such as the media and NGOs - is modestly growing, but remains fairly low, according to the latest annual Edelman Trust Barometer [pdf]. The study indicates that actually, people globally are more likely to hold...

Trust and Transparency Key to Success for Influencer Marketers

Trust and Transparency Key to Success for Influencer Marketers

More than half of marketers (56%) cite changing expectations from digital native consumers as one of the biggest drivers of change, per a recent report [download page] from Econsultancy's Influencer Intelligence. These young consumers prefer more "reliable, authentic...

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