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B2B Marketers Lend Their Support to Influencer Programs

B2B Marketers Lend Their Support to Influencer Programs

Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s first report [download page] on the state of B2B influencer...

Communication Professionals Feel the Challenge of Proving ROI

Communication Professionals Feel the Challenge of Proving ROI

A full 70% of communications professionals believe that the function of media relations is becoming more difficult. But what's making the role of public relations and communications a challenging one? Per a report [slideshare] from Ned's Job of the Week (JOTW) and...

This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19

This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19

Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like at this...

How Are D2C Brands Reaching Customers?

How Are D2C Brands Reaching Customers?

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...

Positive Perception of the Advertising and PR Industry Hits 7-Year Low

Positive Perception of the Advertising and PR Industry Hits 7-Year Low

Just when it looked like people’s perception of the advertising and public relations industry couldn’t fall any lower, it has. Indeed, according to the latest Gallup survey on industry perception, the advertising and public relations industry’s positive rating among...

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