A full 70% of communications professionals believe that the function of media relations is becoming more difficult. But what's making the role of public relations and communications a challenging one? Per a report [slideshare] from Ned's Job of the Week (JOTW) and...
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This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19
Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like at this...
How PRs Can Better Pitch Journalists
A conversation with almost any journalist or editor (including the team at MarketingCharts) will reveal that they are inundated with irrelevant pitches from PR professionals. For stats that back this up, a global survey [download page] by Cision of journalists and...
Here’s How PR Pros Are Using Social Listening
PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...
Communications Pros Struggle With Tightening Budgets, Measurement
One in 5 (21%) global communications and marketing professionals say that their single biggest communications challenge is tightening budgets. But working within a tighter budget is not the only challenge these professionals face, as revealed in a survey [download...
Consumers: Brands’ Response to a Crisis Influences Loyalty
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download page] from Crisp finds that two-thirds of consumers say they are...
How Are D2C Brands Reaching Customers?
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...
Positive Perception of the Advertising and PR Industry Hits 7-Year Low
Just when it looked like people’s perception of the advertising and public relations industry couldn’t fall any lower, it has. Indeed, according to the latest Gallup survey on industry perception, the advertising and public relations industry’s positive rating among...
Marketers Keep Engagement and Strategy in Mind When Using Social Analytics Data
The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase [download page], which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues....
Social Intelligence Pros Say Customer Insight is Their Top Objective
Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to do so in 2019. There are several considerations that go into choosing the right influencer for a brand, with nearly all of the more than 250 social...
How Does A Corporate PR Crisis Response Impact Stock Price?
Publicly-listed US companies that experienced a significant crisis lost an average of 15% of their stock value over the period of a year, according to a new study [download page] by Hot Paper Lantern. But the speed and effectiveness of a company's response makes a...
Consumers Love Amazon, But May Be Questioning Its Ethics
Amazon is no longer the top company for corporate reputation in the eyes of Americans. Dropping to the second position in the most recent Axios Harris Poll of the 100 Most Visible Companies [download page], Amazon still ranks high in areas like growth, products and...
Here’s What Consumers Would Do to Get A Coupon from an Online Store
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
Good News and Bad News for CEO Perceptions of CMOs
CEOs have mixed views on their relationship with their CMOs.
Marketers Satisfied with Agencies’ Creativity, Less So With Their Prices
When it comes to developing creative marketing ideas, agencies are doing a good job. However, marketers are less keen...
B2B Marketers Lend Their Support to Influencer Programs
Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42%...
Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic
Uncertainty about the future is the most significant issue that PR professionals are finding difficult to handle since...