Promotions, Coupons & Co-op Articles

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...

3 in 4 Spurred to Spend More At Small Businesses by Promotions

3 in 4 Spurred to Spend More At Small Businesses by Promotions

In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...

Consumers Influenced Most by Price When Deciding on CPG Brands to Purchase

Consumers Influenced Most by Price When Deciding on CPG Brands to Purchase

With all that has been said about influencers and their ability to drive some people to purchase products, their sway may not extend too much to CPG brands. Only a small portion of consumers say that an endorsement by celebrities or by popular influencers (5%)...

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