Cyber Monday was reportedly the biggest online shopping day ever in the US.
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4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
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What Kinds of Personalized Experiences Do Consumers Want?
Personalized offers and discounts are the most appealing.
Youth See Potential for AI as Online Shopping Aid
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
Here’s What Consumers Say Impacts Their Loyalty to Brands
The leading reason why consumers would switch brands is due to product quality, but better deals and experiences would also sway many.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
Consumers Continue to Use Their Smartphones In-Store
More are willing to opt in to brand communications on mobile for discounts and offers.
Print and Digital Promotion Distribution Slowed in 2022
Print coupon distributions fell by 21% year-over-year in 2022.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
Personal Data: What Will Consumers Share for, and What Goes Overboard?
The vast majority will trade their data for discounts and coupons as well as for loyalty rewards.
![Holiday 2022 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/12/NRF-Holiday-Retail-Sales-2002-2022-Jan2023-300x167.png)
Holiday 2022 Data Hub [Updated]: Results Recap
Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.
What Challenges Are Brands Facing When Reaching Target Audiences?
Some brands are changing their target audiences in response to the current environment.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Mobile Banking Apps Grow in Popularity
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Grocery Inflation Continues to Concern Consumers, Most of Whom Are Buying Fewer Items
Grocery inflation is also a contributor to a growing sense of food insecurity.
What Do Consumer Want from Promotional Products?
Promotional product sales grew by almost 13% year-over-year in 2021.
What Drives Impulse Food & Beverage Purchases Online and Offline?
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.