Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
Promotions, Coupons & Co-op Articles
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Gen Z wants discounts on necessary products from trustworthy brands.
There are also opportunities for retailers to leverage transactional emails to drive further purchases.
The most common expectation is a consistent experience across all communications channels.
There remains a large gap in print distributions and digital prints/clips, though, with the former around 18 times larger than the latter.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
About 1 in 5 US adults surveyed follow a meat reduction diet.
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
About 2 in 5 have purchased a product advertised on a podcast.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
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