Cyber Monday was reportedly the biggest online shopping day ever in the US.
Promotions, Coupons & Co-op Articles
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
Personalized offers and discounts are the most appealing.
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
The leading reason why consumers would switch brands is due to product quality, but better deals and experiences would also sway many.
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
More are willing to opt in to brand communications on mobile for discounts and offers.
Print coupon distributions fell by 21% year-over-year in 2022.
The top money-saving strategy used by consumers is to buy items on sale.
The vast majority will trade their data for discounts and coupons as well as for loyalty rewards.
Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.
Some brands are changing their target audiences in response to the current environment.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Grocery inflation is also a contributor to a growing sense of food insecurity.
Promotional product sales grew by almost 13% year-over-year in 2021.
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.