With all that has been said about influencers and their ability to drive some people to purchase products, their sway may not extend too much to CPG brands. Only a small portion of consumers say that an endorsement by celebrities or by popular influencers (5%)...
Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than 118.4 billion...
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Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press release] from...
Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from Avionos,...
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by suggestions in their feed or by the use of discovery tools (45%), while...
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...
Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to new data [download page] from Kantar. Despite being vastly smaller, the number of digital coupons “clipped” rose again, illustrating the changing...
With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring, subscription-based companies rely heavily on retaining their existing customers. Indeed, 9 in 10 B2B and B2C subscription businesses put customer...
Americans spend more on food out of the home than in it - and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And...
Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday season...
With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a recent...
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Retailers are looking to move beyond a reliance on Meta and Google.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule...
Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to...
With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring,...