With all that has been said about influencers and their ability to drive some people to purchase products, their sway may not extend too much to CPG brands. Only a small portion of consumers say that an endorsement by celebrities or by popular influencers (5%)...
Promotions, Coupons & Co-op Articles
Additional categories: Cross-Media & Traditional | Customer Experience | Customer Satisfaction | Customer-Centric | Industries | Personalization | Privacy & Security | Promotions, Coupons & Co-op | Travel & Hospitality
Both Print and Digital Coupon Distributions Declined in H1 2020
Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than 118.4 billion...
Data Hub: Coronavirus and Marketing [Updated]
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened?
With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press release] from...
How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?
Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from Avionos,...
Why Do People Follow Brands On Social Media?
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by suggestions in their feed or by the use of discovery tools (45%), while...
Which Ad Touchpoints Give the Most Positive Brand Impression?
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...
Print Coupon Distribution Dropped Again in 2019
Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to new data [download page] from Kantar. Despite being vastly smaller, the number of digital coupons “clipped” rose again, illustrating the changing...
Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?
With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring, subscription-based companies rely heavily on retaining their existing customers. Indeed, 9 in 10 B2B and B2C subscription businesses put customer...
Deals and Discount Offers Influence Consumers’ Dining Choices
Americans spend more on food out of the home than in it - and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And...
Holiday 2019 Data Hub (Updated): Results Recap
Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday season...
Here’s What Marketers Can Do to Make Consumers Feel Valued
With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a recent...

B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.

What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.

Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.

Which Ad Touchpoints Give the Most Positive Brand Impression?
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule...

Print Coupon Distribution Dropped Again in 2019
Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to...

Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?
With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring,...