Consumers Influenced Most by Price When Deciding on CPG Brands to Purchase

Consumers Influenced Most by Price When Deciding on CPG Brands to Purchase

With all that has been said about influencers and their ability to drive some people to purchase products, their sway may not extend too much to CPG brands. Only a small portion of consumers say that an endorsement by celebrities or by popular influencers (5%)...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from Avionos,...

Which Ad Touchpoints Give the Most Positive Brand Impression?

Which Ad Touchpoints Give the Most Positive Brand Impression?

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...

Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?

Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?

With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring, subscription-based companies rely heavily on retaining their existing customers. Indeed, 9 in 10 B2B and B2C subscription businesses put customer...

Holiday 2019 Data Hub (Updated): Results Recap

Holiday 2019 Data Hub (Updated): Results Recap

Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday season...

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