There seems to be room to implement more granular marketing strategies related to inflation.
Promotions, Coupons & Co-op Articles
Additional categories:
Half of Consumers Say They’ve Seen Benefits from Sharing Data with Brands
Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
Advertisement
What Are Online Shoppers’ Favorite Coupon Types?
A 5% discount is likely not enough to motivate shoppers.
Grocery Inflation Continues to Concern Consumers, Most of Whom Are Buying Fewer Items
Grocery inflation is also a contributor to a growing sense of food insecurity.
What Do Consumer Want from Promotional Products?
Promotional product sales grew by almost 13% year-over-year in 2021.
What Drives Impulse Food & Beverage Purchases Online and Offline?
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Consumers Say Brands’ Actions with Data Can Improve Trust
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.
Consumers Ascribe High Purchase Influence to Emails
There are also opportunities for retailers to leverage transactional emails to drive further purchases.
How Can Travel Brands Improve Their Personalized Experiences? Travelers Weigh In.
The most common expectation is a consistent experience across all communications channels.
The Availability of New Content Isn’t That Important to Free TV Streaming Service Users
Most agree that being able to watch for free makes up for the lack of newer content.
B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.
Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Consumers Say Brands’ Actions with Data Can Improve Trust
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.