Radio Articles

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Advertising Trends | Business of Marketing | Creative & Formats | Cross-Media & Traditional | Digital | Direct Mail | Display & Rich Media | Featured | Industries | Magazines | Marketing Budgets | Media & Entertainment | Newspapers | Non-mobile Connected Devices | Out-of-Home | Paid Search | Radio | Return on Investment | Social Media | Spending & Spenders | Television | TV Advertising | Video

Global Media Budgets and Perceived Effectiveness in 2022

Advertising Trends, Business of Marketing, Creative & Formats, Cross-Media & Traditional, Digital, Direct Mail, Display & Rich Media, Featured, Industries, Magazines, Marketing Budgets, Media & Entertainment, Newspapers, Non-mobile Connected Devices, Out-of-Home, Paid Search, Radio, Return on Investment, Social Media, Spending & Spenders, Television, TV Advertising, Video

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.

Music & Audio App Downloads Declined in the US Last Year

Cross-Media & Traditional, Demographics & Audiences, Digital, Global & Regional, Industries, Media & Entertainment, Mobile Phone, North America, Radio, Tablet

The number of Radio app downloads also declined in the US, bucking the global trend.

Podcast Engagement Growing Among the Middle-Aged

African-American, Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Hispanic, Industries, Media & Entertainment, Men, Radio, Women, Youth & Gen X

More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.

OTC Healthcare Ad Spend to Keep Growing This Year and Next: Shift to Digital Continues

Advertising Trends, Cross-Media & Traditional, Industries, Magazines, Pharma & Healthcare, Radio, Spending & Spenders, Television, TV Advertising

OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.

Digital Ad Spend Forecast to Double Linear TV This Year

Advertising Trends, CPG & FMCG, Creative & Formats, Cross-Media & Traditional, Demographics & Audiences, Food & Restaurants, Global & Regional, Industries, Magazines, Newspapers, North America, Out-of-Home, Radio, Spending & Spenders, Television, Travel & Hospitality, TV Advertising

Digital is expected to account for 55.5% of total global ad spend in 2022.

US Online Media Spend in 2021 and the Outlook for 2022

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Digital, Display & Rich Media, Email, Mobile Phone, Out-of-Home, Paid Search, Radio, Social Media, Spending & Spenders, Sponsorships, Video, Videogames

Total US online media spending is expected to grow by 16.6% this year.

US Offline Media Spend in 2021 and the Outlook for 2022

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Direct Mail, Featured, Industries, Magazines, Media & Entertainment, Newspapers, Out-of-Home, Radio, Spending & Spenders, Sponsorships, Television, TV Advertising

US offline media spending grew by 7.5% year-over-year in 2021.

How Do 25-34-Year-Olds Discover New Music?

Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Digital, Global & Regional, Industries, Media & Entertainment, Mobile Phone, North America, Radio, Social Media, Word of Mouth, Youth & Gen X

Almost half of 25-34-year-olds globally discover new music via music apps.

3 Points About Media Reach and Audience Demographics in 2021

African-American, Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Digital, Hispanic, Household Income, Industries, Magazines, Media & Entertainment, Newspapers, Radio, Social Media, Television, TV Audiences & Consumption, Video, Youth & Gen X

Data shows that media usage has risen almost across the board during the pandemic.

Social Media Forecast to Overtake TV in Ad Spend This Year

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Demographics & Audiences, Digital, Global & Regional, Magazines, Newspapers, Non-mobile Connected Devices, North America, Out-of-Home, Paid Search, Radio, Social Media, Spending & Spenders, Television, TV Advertising, Video

Global ad spend is expected to grow by 9.1% year-over-year.

[New Report] US Media Audience Demographics: 8th Annual Edition

African-American, Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Digital, Featured, Hispanic, Household Income, Industries, Magazines, Media & Entertainment, Newspapers, Radio, Social Media, Video, Women, Youth & Gen X

Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.

Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio

Cross-Media & Traditional, Digital, Industries, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Radio, Tablet

Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.

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Music & Audio App Downloads Declined in the US Last Year

The number of Radio app downloads also declined in the US, bucking the global trend.

Mother’s Day Retail Spending Expected to Reach New High

Celebrants expect to spend almost $250 each on Mother’s Day this year.

Podcast Engagement Growing Among the Middle-Aged

More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.

Where Are Media Budgets Trending for Next Year?

There’s plenty of optimism when it comes to online video ad budgets.

Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year

The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year....

Heavy Podcast Listeners Prove Active in W-O-M

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The...

Radio Articles

Music & Audio App Downloads Declined in the US Last Year

Podcast Engagement Growing Among the Middle-Aged

OTC Healthcare Ad Spend to Keep Growing This Year and Next: Shift to Digital Continues

Digital Ad Spend Forecast to Double Linear TV This Year

US Offline Media Spend in 2021 and the Outlook for 2022

Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio

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Music & Audio App Downloads Declined in the US Last Year

Mother’s Day Retail Spending Expected to Reach New High

Podcast Engagement Growing Among the Middle-Aged

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