Video ads appear to be set for strong growth next year.
Only 8% of American adults have a great deal of trust in social media.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Adults will spend more time listening to digital audio than watching subscription OTT video.
Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.
People most commonly use a search engine to look up information.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Digital is expected to account for 55.5% of total global ad spend in 2022.
Total US online media spending is expected to grow by 16.6% this year.
US offline media spending grew by 7.5% year-over-year in 2021.