The gap in listening time between streaming music and broadcast radio has widened in recent years, at least among people ages 16-64.
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Spoken Word Gradually Captures Greater Share of Audio Listening Time
Youth are showing the biggest increases in spoken word audio listening.
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![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Do People Still Read Print Media?
Close to one-third read print newspapers on a weekly basis.
Which Types of Media Ads to People Enjoy – and Hate?
People have mixed feelings about ads in audio streaming platforms.
Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Most Americans Recognize Familiar Songs in Ads
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
US Adults Are Finding TikTok Far More Engaging Than Facebook
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.