Global ad spend is expected to grow by 9.1% year-over-year.
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![[New Report] US Media Audience Demographics: 8th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2021/12/Media-Demos-Report-2021-Entry.png)
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio
Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
Globally, TV Ad Prices Have Recovered Faster Than Expected
TV ad prices are expected to inflate by 6% globally.
What About Public Radio Appeals to Listeners?
One in 5 listeners have tuned in to public radio more during the last year than they did in the past.
Streamed Music Rivals Radio in Daily Use
About 36% of US adults listen to streamed music daily, compared to 33% who listen to the radio on a daily basis.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year
The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year. And, although the world is still dealing with the pandemic, there is some good news on the advertising front. The latest forecast [press release] from...
Heavy Podcast Listeners Prove Active in W-O-M
Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...
US Ad Spend Projected to Soar This Year
After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279 billion (not including political spending). This is according to GroupM's mid-year forecast report [download page]. GroupM is now much more optimistic...
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year
The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year....
Heavy Podcast Listeners Prove Active in W-O-M
Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The...