Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year

Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year

The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year. And, although the world is still dealing with the pandemic, there is some good news on the advertising front. The latest forecast [press release] from...

Heavy Podcast Listeners Prove Active in W-O-M

Heavy Podcast Listeners Prove Active in W-O-M

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined

US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined

Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...

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