Sports fans are particularly keen to invest in cryptocurrency.
Sponsorships Charts
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
US Adults Think Celebrities & Influencers are More Effective Promoting Alcohol Than Food or Household Products
The data is different when looking at consumers globally, though.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Social Media Users Trust Their Connections Most for Product Advice
Consumers are more likely to take a product recommendation from an everyday social media user than an influencer.
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports
However, consumers are most likely to say that football is where sponsorships will be meaningful to them.
As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...
Influencer Marketing Spend Forecast to Grow by A Third This Year
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6% year-over-year (y-o-y). This is per the latest influencer marketing forecast from eMarketer. US influencer marketing spending - defined by eMarketer as...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...
What Influencer Content Do Consumers Find Most Valuable?
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created...
Half Say Advertising is Important in the Buying Decision
When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...
More Advertisers Envision Return to In-Person Events
It was not too long ago that businesses were enjoying the benefits of in-person events. But, with the pandemic all but stopping the events industry for most of 2020 and into this year, marketers ended up taking events virtual. Now, with vaccination programs rolling...
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
More Than 1 in 4 Gen Zers Worldwide Follow Influencers on Social Media
Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report...
These Are the Ad Types Millennials Trust the Most
While US adults, in general, have shown trust in traditional forms of advertising such as television and radio, young...
Micro-Influencers’ Engagement Rates Remain Higher Than Others
Three-quarters of marketers and agencies surveyed for a report [download page] from Upfluencer and Influencer...