Video ads appear to be set for strong growth next year.
Influencers are best at delivering increased engagement, report marketers.
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Marketers would like influencers to build interest and purchase intent.
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
About 1 in 6 Millennials has used an image search tool in the past month.
Marketers have the highest expectations when working with creators on TikTok.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Retailers are looking to move beyond a reliance on Meta and Google.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Sports fans are particularly keen to invest in cryptocurrency.
Music and gaming influencers tend to be most popular among US teens.
The data is different when looking at consumers globally, though.