There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
Certainly not for the metaverse.
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
More than twice as many adults distrust information from influencers as trust it.
Still, Millennials around the world are averaging 2-and-a-half hours a day using social media.
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
Three in 4 CMOs are facing pressure to “do more with less.”
Podcast listeners say that hosts’ influence matters more to them than social media influencers.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.