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Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
Brands, Properties Face A Projected $10B Gap In Sponsorship Value

Brands, Properties Face A Projected $10B Gap In Sponsorship Value Properties are far more optimistic than brands that they will make up the sponsorship value gap.

With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this... READ MORE
Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information

Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information Consumer reviews are generally the most trusted type of reviews, though subject matter experts are preferred by some for considered purchases.

Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers seeking reliable information about a product trust... READ MORE
YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates? If your view to subscriber rate is about one-third or higher, you're in good company.

Influencer posts can be very effective when it comes to engagement and influencing purchases. For those who use the power of YouTube, where consumers not only go to learn and be entertained but to also help decide whether or not to buy a product, the... READ MORE
Which Ad Touchpoints Give the Most Positive Brand Impression?

Which Ad Touchpoints Give the Most Positive Brand Impression? Influencers outdo some traditional ad types, but TV still leads among paid media types.

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less... READ MORE
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