As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...

Comms Pros Confront Changing Set of Challenges

Comms Pros Confront Changing Set of Challenges

Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...

Half Say Advertising is Important in the Buying Decision

Half Say Advertising is Important in the Buying Decision

When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...

Vast Majority of Enterprises Using Influencers Have Shoppability Enabled for Campaigns

Vast Majority of Enterprises Using Influencers Have Shoppability Enabled for Campaigns

The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a...

More Than 1 in 4 Gen Zers Worldwide Follow Influencers on Social Media

More Than 1 in 4 Gen Zers Worldwide Follow Influencers on Social Media

Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report reveals that 28% of young adults (ages 16-23) across the globe follow influencers on social media. Millennials aren’t far behind, with almost 1 in 4 (23%...

These Are the Ad Types Millennials Trust the Most

These Are the Ad Types Millennials Trust the Most

While US adults, in general, have shown trust in traditional forms of advertising such as television and radio, young adults find some digital advertising platforms at least somewhat trustworthy as well, per the most recent The Nielsen Total Audience Report [download...

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