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US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020 Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
US Offline Media Spend in 2019 and the Outlook for 2020

US Offline Media Spend in 2019 and the Outlook for 2020 Here's a look at how offline media fared last year - and what's ahead this year.

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1... READ MORE
Top of Search Accounts for Nearly Half of Amazon Sponsored Product Sales

Top of Search Accounts for Nearly Half of Amazon Sponsored Product Sales Ad spend on Amazon Sponsored Products in the US grew by 30% year-over-year in Q3.

It’s safe to say that despite the amount of choice on Amazon, consumers aren’t ready to scroll through too many pages to find a product they want to purchase, as two pages are the maximum number of pages for one-third of Amazon shoppers. Recent research... READ MORE
Three Interesting Findings About What Influences Millennials’ Purchases

Three Interesting Findings About What Influences Millennials’ Purchases Digital video and social media ads are reaching sizable proportions of Millennials. Are they driving purchases?

Consumers are influenced to make purchase decisions by a number of sources, from the myriad of ad formats found both online and offline to word-of-mouth from friends and family. The latest US Purchase Influencers Report 2019 [purchase page] from... READ MORE
What Do Millennials and Gen Z Look for in An Influencer?

What Do Millennials and Gen Z Look for in An Influencer? Influencer authenticity and knowledge are more important to followers than their lifestyle.

Younger Americans have embraced influencers, with about 7 in 10 Gen Z and Millennial consumers reporting that they follow people on social media who could be considered influencers. And, in its survey of more than 2,000 13-38-year-olds, Morning Consult found... READ MORE
The US Purchase Influencers Report 2019

The US Purchase Influencers Report 2019 20 purchase influencers included. 4 activities and responses analyzed. 6 demographic variables compared. All in 1 report.

We’re excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and... READ MORE
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