Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Retailers are looking to move beyond a reliance on Meta and Google.
The number of publicly announced esports sponsorships deals reached 2,254 last year.
Total US online media spending is expected to grow by 16.6% this year.
US offline media spending grew by 7.5% year-over-year in 2021.
Sports fans are particularly keen to invest in cryptocurrency.
Music and gaming influencers tend to be most popular among US teens.
US Adults Think Celebrities & Influencers are More Effective Promoting Alcohol Than Food or Household Products
The data is different when looking at consumers globally, though.
There’s plenty of optimism when it comes to online video ad budgets.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
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