Of the events that were canceled, 3 in 4 instead offered digital events.
Trade Shows & Events Articles
Additional categories: B2B | Cross-Media & Traditional | Industries | Trade Shows & Events
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Marketers Far More Confident Executing In-Person Than Virtual Events
Only about one-third of marketing leaders say they are effective in executing virtual events that deliver value.
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
Only 1 in 5 B2B Exhibitions Were Canceled in Q3
The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Which Assets Have Produced the Best Results for B2B Content Marketers?
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
B2B Exhibition Industry Performance Improves in Q2; Only 2 in 3 Events Cancelled
The CEIR Total Index declined by 79.1% in Q2 compared to the same quarter in 2019.
Webinars Considered Most Effective for B2B Lead Nurture Programs
The majority of B2B marketers lack content exclusive to lead nurturing.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Your Website is the Best Place to Showcase Your Product’s Benefits, Consumers Say
Half of the surveyed consumers identified brand websites as the best place to learn about product benefits.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are...
9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...
US B2B Trade Show Market Forecast This Year to Be Less Than Half Its 2019 Level
Prior to the pandemic, trade shows accounted for almost one-fifth (17.3%) of the total B2B market’s revenue in the US....