Most B2B marketers find registration forms on their own website most effective for collecting customer data.
Trade Shows & Events Charts
Only 1 in 5 B2B Exhibitions Were Canceled in Q3
The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Which Assets Have Produced the Best Results for B2B Content Marketers?
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
B2B Exhibition Industry Performance Improves in Q2; Only 2 in 3 Events Cancelled
The CEIR Total Index declined by 79.1% in Q2 compared to the same quarter in 2019.
Webinars Considered Most Effective for B2B Lead Nurture Programs
The majority of B2B marketers lack content exclusive to lead nurturing.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Your Website is the Best Place to Showcase Your Product’s Benefits, Consumers Say
Half of the surveyed consumers identified brand websites as the best place to learn about product benefits.
As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...
How Are B2B Marketers Measuring the Performance of Events?
The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This enthusiasm...
Marketing Budget’s Share of Company Revenues Plummets
Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
More Advertisers Envision Return to In-Person Events
It was not too long ago that businesses were enjoying the benefits of in-person events. But, with the pandemic all but...
Agile Marketing Used in a Variety of Marketing Functions
About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey...
97% of B2B In-Person Events Originally Scheduled for Q4 Were Cancelled
Data from Q4 2020 shows that the B2B exhibition industry did not see any relief from months of in-person event...