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9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...

Here’s What B2B Content Works at Each Stage of the Funnel

Here’s What B2B Content Works at Each Stage of the Funnel

When it comes to reaching new prospects at the top of the funnel, blogs, infographics and videos are more apt than other content types. Indeed, 72% of B2B tech marketers and demand gen decision-makers surveyed for a report [download page] from Activate Marketing...

More Advertisers Envision Return to In-Person Events

More Advertisers Envision Return to In-Person Events

It was not too long ago that businesses were enjoying the benefits of in-person events. But, with the pandemic all but stopping the events industry for most of 2020 and into this year, marketers ended up taking events virtual. Now, with vaccination programs rolling...

Agile Marketing Used in a Variety of Marketing Functions

Agile Marketing Used in a Variety of Marketing Functions

About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey conducted by AgileSherpas, which looks at how Agile marketing is being used - as well as its benefits. The report indicates that there has been an increase...

US Offline Media Spend in 2020 and the Outlook for 2021

US Offline Media Spend in 2020 and the Outlook for 2021

Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt by offline media, which fell by 22.9% over 2019, totaling $171.9...

B2C Content Marketers Turn to Livestreaming in Greater Numbers

B2C Content Marketers Turn to Livestreaming in Greater Numbers

The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had originally planned for 2020. A recent report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs indicates that they were able to rise to the...

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations...

The B2B Exhibition Industry Remained Grounded in Q3

The B2B Exhibition Industry Remained Grounded in Q3

Third-quarter data reveals that 2020 continued to be a terrible year for the B2B exhibition industry. This is per findings from the Center of Exhibition Industry Research (CEIR), which shows that their Total Index saw a decline of 98.1% over the same quarter in 2019....

How Do People Come to Be “Visible Experts” in Their Field?

How Do People Come to Be “Visible Experts” in Their Field?

The majority (56.1%) of Visible Experts’ clients say they learn just from working with the expert, but they also experience a variety of other benefits, according to a recent report [pdf] from Hinge. Per responses from the 220 Visible Experts and 275 clients surveyed,...

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