As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...

How Are B2B Marketers Measuring the Performance of Events?

How Are B2B Marketers Measuring the Performance of Events?

The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This enthusiasm...

Marketing Budget’s Share of Company Revenues Plummets

Marketing Budget’s Share of Company Revenues Plummets

Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges

2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...

Agile Marketing Used in a Variety of Marketing Functions

Agile Marketing Used in a Variety of Marketing Functions

About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey conducted by AgileSherpas, which looks at how Agile marketing is being used - as well as its benefits. The report indicates that there has been an increase...

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