Marketers in every industry are always looking for ways to better reach their target audiences. For industrial marketers, TREW marketing’s latest report [download page], produced with GlobalSpec, provides some key insights into the state of marketing to engineers in...
Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations...
Third-quarter data reveals that 2020 continued to be a terrible year for the B2B exhibition industry. This is per findings from the Center of Exhibition Industry Research (CEIR), which shows that their Total Index saw a decline of 98.1% over the same quarter in 2019....
The majority (56.1%) of Visible Experts’ clients say they learn just from working with the expert, but they also experience a variety of other benefits, according to a recent report [pdf] from Hinge. Per responses from the 220 Visible Experts and 275 clients surveyed,...
Organizations continue to see video as a viable form of content. The latest State of Video report [download page] from Demand Metric and Vidyard finds that even more organizations are seeing its value, with 76% of the marketers and sales professionals surveyed -...
Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according to a recent report [pdf] from Content Marketing Institute (CMI), MarketingProfs and GlobalSpec The report outlines a range of content and channel...
This year has brought about a lot of changes for B2B marketers, with a new survey from MarketingProfs finding that in the last 6 months B2B marketers have had to deal with balancing work and changes to home life (58%), working more hours than ever before (42%) and...
Some 8 in 10 (79%) marketers report that they are currently running webinars. So says a survey [webinar sign-in page] of 1,000 marketing professionals from BrightTALK, which also revealed that 84% have increased their frequency of webinars due to COVID-19. This year...
It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and...
Half (51%) of B2B marketers employing account-based marketing (ABM) have seen better sales and marketing alignment as a result of their organization’s ABM initiatives, according to Demand Gen Report’s latest ABM benchmark study [download page] for 2020. Laying out the...
Virtual events are on the up, but there are challenges inherent for organizations shifting to them, per a new report [pdf] from PathFactory. Here’s a roundup of recent changes, barriers faced and best practices, according to the study. In the aftermath of the COVID-19...
Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing...
But… the types of categories where they see an impact from these ads are based in stereotypes.
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
The number of Radio app downloads also declined in the US, bucking the global trend.
Data from Q4 2020 shows that the B2B exhibition industry did not see any relief from months of in-person event...
Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion...
The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had...