Trade Shows & Events Articles

Industrial Marketers: Engineers Are Most Likely to Complete A Form for These Types of Content

Industrial Marketers: Engineers Are Most Likely to Complete A Form for These Types of Content

Marketers in every industry are always looking for ways to better reach their target audiences. For industrial marketers, TREW marketing’s latest report [download page], produced with GlobalSpec, provides some key insights into the state of marketing to engineers in...

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations...

B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs

B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs

Organizations continue to see video as a viable form of content. The latest State of Video report [download page] from Demand Metric and Vidyard finds that even more organizations are seeing its value, with 76% of the marketers and sales professionals surveyed -...

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and...

Here’s What B2B Marketers Using ABM Say They’re Getting for Their Efforts

Here’s What B2B Marketers Using ABM Say They’re Getting for Their Efforts

Half (51%) of B2B marketers employing account-based marketing (ABM) have seen better sales and marketing alignment as a result of their organization’s ABM initiatives, according to Demand Gen Report’s latest ABM benchmark study [download page] for 2020. Laying out the...

B2B Content Marketers Getting More Successful in Building Credibility

B2B Content Marketers Getting More Successful in Building Credibility

Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing...

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