Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
Monthly engagement is highest with Instagram, though.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Video game players say the activity occupies one-quarter of their total entertainment time.
A comprehensive look at several advertising markets in the US, including some milestones to come.
As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Content spending fell, while hardware spending grew considerably.
Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
Financial analysts covering public companies view advertising spending more as an investment than as an operating cost.
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
It’s not about creating enough content, it’s about creating the right content.
The 13-24 age group reports spending more time gaming than watching TV shows.
Younger consumers tend to be less reliant on video sources for their entertainment.
Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.