Social media brands don’t feature heavily in the top 10, but they do stand out the most in Gen Z favorability when compared with US adults in general.
Videogames Articles
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Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
Video Game Spending Continued to Fall in Q2
Consumer spending on video games declined by 13% year-over-year after falling by 8% in Q1.
Global Mobile App Downloads Slip in Q2; US App Store Spending Shifts to Non-Games
Among non-game apps, TikTok remained the leader by downloads globally across the App Store and Google Play.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Are iOS App Users Consenting to Tracking?
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
Q1 Saw A Slide in US Consumers’ Video Game Spending
Video game content sales dropped by 7% year-over-year.
Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms
Another survey provides evidence of social media marketers’ shift to short-form video.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.