As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.
Videogames Articles
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Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
User-Generated Content, Gaming Continue to be Key Trends for Youth
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
US Video Game Spending Dipped in Q1
Content spending fell, while hardware spending grew considerably.
These Mobile Game Genres Generate the Most In-App Spending
Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
Esports and Livestreamed Gaming Remain Popular with Younger Generations
More than half of Americans ages 18-65 have ever watched esports.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Entertainment is About A Lot More Than Premium TV for Young People
The 13-24 age group reports spending more time gaming than watching TV shows.
The Average Household Uses 12-13 Sources of Entertainment. What Are They?
Younger consumers tend to be less reliant on video sources for their entertainment.
US Video Game Spending Dropped Again in Q3
Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Esports and Livestreamed Gaming Remain Popular with Younger Generations
More than half of Americans ages 18-65 have ever watched esports.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.