Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
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Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
With Gaming on the Rise, What’s Motivating Players?
7 in 10 gamers play for stress relief or escapism.
US Online Media Spend in 2021 and the Outlook for 2022
Total US online media spending is expected to grow by 16.6% this year.
US Consumer Spending on the Video Game Industry Grew by 8% Last Year
Spending on video game hardware grew by 14% year-over-year.
Half of Adult Gamers Subscribe to a Gaming Service
Avid gamers are more likely than average to use subscription gaming services.
Some Say Video Games’ Cultural Importance is Rising
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Consumers’ Video Game Spending Climbs by 7% Y-O-Y in Q3
Total spending on video games reached $13.3 billion during the quarter.
Snapchat Holds On to Top Spot as Teens’ Favorite Social Platform
More than one-third (35%) of teens named Snapchat as their favorite social media platform.
Time Spent Playing Video Games Continues to Rise
Americans are spending an average of 16.5 hours per week playing video games this year.
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports
However, consumers are most likely to say that football is where sponsorships will be meaningful to them.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Some Say Video Games’ Cultural Importance is Rising
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Consumers’ Video Game Spending Climbs by 7% Y-O-Y in Q3
Total spending on video games reached $13.3 billion during the quarter.
Snapchat Holds On to Top Spot as Teens’ Favorite Social Platform
More than one-third (35%) of teens named Snapchat as their favorite social media platform.