It’s a tough environment for agencies this year, with 58% saying they’ve found it harder to obtain new business.
Word of Mouth Articles
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
More than twice as many adults distrust information from influencers as trust it.
Asian-Americans discuss 16% more brands per week than the average.
Most consumers will decide whether to keep or delete an app within the first couple of times using it.
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.
It was a good year for Trader Joe’s.
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Celebrities and digital influencers aren’t top sources of shopping inspiration.
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
About 1 in 6 Millennials has used an image search tool in the past month.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.