Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Word of Mouth Articles
About 1 in 6 Millennials has used an image search tool in the past month.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Technology companies are considered the most trustworthy globally.
Almost half of 25-34-year-olds globally discover new music via music apps.
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Even in this day and age where consumers have ample online sources to help them make buying decisions, it appears that...
With a wealth of companies offering similar products and services, customer loyalty has become more important than...
Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The...