Word of Mouth Charts

In-Store Marketing Tactics Still Found Effective

In-Store Marketing Tactics Still Found Effective

Even in this day and age where consumers have ample online sources to help them make buying decisions, it appears that more traditional methods still have plenty of influence. This is per a survey by GfK, which looks at the top shopping influences across 16 product...

Heavy Podcast Listeners Prove Active in W-O-M

Heavy Podcast Listeners Prove Active in W-O-M

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...

US Adults Most Likely to Learn About 5G from Ads

US Adults Most Likely to Learn About 5G from Ads

As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions of...

What Influencer Content Do Consumers Find Most Valuable?

What Influencer Content Do Consumers Find Most Valuable?

Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created...

The Importance of Brand Trust

The Importance of Brand Trust

Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to...

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