Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Technology companies are considered the most trustworthy globally.
Almost half of 25-34-year-olds globally discover new music via music apps.
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
About 4 in 10 video streamers say they have discovered content to watch by chance. But ads and word-of-mouth are also powerful.
Consumers are more likely to take a product recommendation from an everyday social media user than an influencer.
Many also find it difficult to figure out which service has everything they want to watch.
Even in this day and age where consumers have ample online sources to help them make buying decisions, it appears that more traditional methods still have plenty of influence. This is per a survey by GfK, which looks at the top shopping influences across 16 product...
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the...
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount...
Consumers put more trust in customer reviews than other sources of product information, even if reviewers are more apt...