In-Store Marketing Tactics Still Found Effective

In-Store Marketing Tactics Still Found Effective

Even in this day and age where consumers have ample online sources to help them make buying decisions, it appears that more traditional methods still have plenty of influence. This is per a survey by GfK, which looks at the top shopping influences across 16 product...

Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong

Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong

With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds...

Heavy Podcast Listeners Prove Active in W-O-M

Heavy Podcast Listeners Prove Active in W-O-M

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches

The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....

US Adults Most Likely to Learn About 5G from Ads

US Adults Most Likely to Learn About 5G from Ads

As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions of...

Gen Z Touts High Purchase Influence of TikTok Videos

Gen Z Touts High Purchase Influence of TikTok Videos

A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...

Half Say Advertising is Important in the Buying Decision

Half Say Advertising is Important in the Buying Decision

When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...

Here’s How People Say They Discover New Music

Here’s How People Say They Discover New Music

When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...

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