Word of Mouth Charts

Majority Say They Trust Review Sites to Some Degree

Majority Say They Trust Review Sites to Some Degree

Consumers put more trust in customer reviews than other sources of product information, even if reviewers are more apt to leave a good review than a bad one. Recent data from YouGov shows that this trust extends to crowd-sourced review sites. More than half of the...

Gen Z Touts High Purchase Influence of TikTok Videos

Gen Z Touts High Purchase Influence of TikTok Videos

A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...

Half Say Advertising is Important in the Buying Decision

Half Say Advertising is Important in the Buying Decision

When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...

The Importance of Brand Trust

The Importance of Brand Trust

Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to buy from a trusted brand more often (88%) and to choose a trusted brand over others (82%). This is per a recent report [download page] from Morning...

Here’s How People Say They Discover New Music

Here’s How People Say They Discover New Music

When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...

Which Brands Were the “Most Loved” Last Year?

Which Brands Were the “Most Loved” Last Year?

Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer...

Gen Xers Turn to Search for Product Research, Brand Discovery

Gen Xers Turn to Search for Product Research, Brand Discovery

At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...

Shoppers Say Visual UGC is Influential in Their Purchase Behavior

Shoppers Say Visual UGC is Influential in Their Purchase Behavior

Consumers find reviews a useful resource when they are considering purchasing a product, and with more shoppers including their own photos and videos as part of their review, brands are likely to benefit. A report [download page] from Bazaarvoice finds that 62% of...

How Do People Come to Be “Visible Experts” in Their Field?

How Do People Come to Be “Visible Experts” in Their Field?

The majority (56.1%) of Visible Experts’ clients say they learn just from working with the expert, but they also experience a variety of other benefits, according to a recent report [pdf] from Hinge. Per responses from the 220 Visible Experts and 275 clients surveyed,...

A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads

Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads

Although more viewers are turning to online as their default source for viewing shows, many are still opting for traditional TV. That said, how viewers tend to discover new shows also varies depending on the platform they are using, per a report [download page, free...

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