Word of Mouth Articles

A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

Subject Matter Expertise A Growing Factor for B2B Buyers When Evaluating Vendors

Subject Matter Expertise A Growing Factor for B2B Buyers When Evaluating Vendors

The percentage of B2B buyers evaluating vendors by their knowledge of the industry/subject matter expertise has risen sharply in the past couple of years, according to Hinge Marketing’s latest report [download page] taking “a look inside the buyer’s brain.” The study...

W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities

W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer...

How Does Customer Experience Affect Loyalty Behaviors?

How Does Customer Experience Affect Loyalty Behaviors?

Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes to consumer...

How Are Hispanics Shopping for Beauty & Cosmetics Products?

How Are Hispanics Shopping for Beauty & Cosmetics Products?

When it comes to purchasing cosmetics, Hispanic-Americans look to companies that not only are diverse in their skin tone offerings but also offer versatility. Here’s a closer look at what Hispanics in the US value in cosmetic companies and products, and where they...

Consumers Shown to Say, Stay and Spend More With Loyalty Programs

Consumers Shown to Say, Stay and Spend More With Loyalty Programs

More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond's latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well...

Consumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to Stay

Consumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to Stay

The COVID-19 pandemic has transformed consumers' lives in a multitude of ways, including changes to daily habits. New data from Hub Research explores what some of these new habits look like, as well as the likelihood that consumers will continue their changed...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

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