Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...
The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions of...
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created...
Consumers put more trust in customer reviews than other sources of product information, even if reviewers are more apt to leave a good review than a bad one. Recent data from YouGov shows that this trust extends to crowd-sourced review sites. More than half of the...
A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...
When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...
Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to buy from a trusted brand more often (88%) and to choose a trusted brand over others (82%). This is per a recent report [download page] from Morning...
When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...
Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer...
At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...
Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn't changed: the majority of all WOM is still done...
The number of unique interactions per attendee increased by 8% year-over-year.
The number of exhibitors has recovered a little faster than the number of attendees.
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Technology companies are considered the most trustworthy globally.