Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
Word of Mouth Articles
Additional categories: Brand-Related | CPG & FMCG | Cross-Media & Traditional | Demographics & Audiences | Industries | Top Brands | Word of Mouth | Youth & Gen X
These Brands Got the Most Love in Word-of-Mouth Conversations in 2021
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
In the Trust Stakes, Word-of-Mouth Beats Websites, Which in Turn Top Ads
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
How Do 25-34-Year-Olds Discover New Music?
Almost half of 25-34-year-olds globally discover new music via music apps.
Which Health and Wellness Activities Are Gaining – and Losing – Steam?
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
After a Rough 2020, Agencies Are Finding it Easier to Obtain New Business
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
People Are Discovering Streaming Video Content Through A Variety of Sources
About 4 in 10 video streamers say they have discovered content to watch by chance. But ads and word-of-mouth are also powerful.
Social Media Users Trust Their Connections Most for Product Advice
Consumers are more likely to take a product recommendation from an everyday social media user than an influencer.
Even with Multitudes of Options, Viewers Find it Hard to Find Good TV Shows to Watch
Many also find it difficult to figure out which service has everything they want to watch.
In-Store Marketing Tactics Still Found Effective
Even in this day and age where consumers have ample online sources to help them make buying decisions, it appears that more traditional methods still have plenty of influence. This is per a survey by GfK, which looks at the top shopping influences across 16 product...
Inflation is Leading More Than 8 in 10 Americans to Change Their Spending Habits
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Netflix and YouTube Combine for Half of CTV Viewing Hours
Half of Netflix subscribers also subscribe to Hulu.
CMOs: Tenure Remains Low; Women Constitute Majority for the First Time
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
US Adults Most Likely to Learn About 5G from Ads
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the...
What Influencer Content Do Consumers Find Most Valuable?
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount...
Majority Say They Trust Review Sites to Some Degree
Consumers put more trust in customer reviews than other sources of product information, even if reviewers are more apt...