Influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands.
Customer-Centric Articles
Additional categories:
What Are Brands’ Concerns About Social Media ROI?
It’s hard having to use multiple platforms and keep track of new user and advertising features.
Advertisement
More Consumers Say They’d Pay A Premium for Trusted Brands
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
What Do Agencies See as the Benefits of Dynamic Creative?
There’s room for improvement in collaboration between people working on creative, data analytics and ad serving.
The Benefits of AI Seem Clear to Marketers. What About the Challenges?
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Holiday 2023 Data Hub: Cyber Week Results Recap
Cyber Monday was reportedly the biggest online shopping day ever in the US.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Where DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
How Are CMOs Chasing Consumers’ Attention?
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
About Half of Marketing Operations Teams Work Closely with the C-Suite
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
B2B Demand Gen Budgets to Continue Growth amid Focus on Pipeline and Revenue
The most common way to define demand gen campaign success is through new pipeline opportunities/revenue sourced.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Mobile Banking Apps Grow in Popularity
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.