Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
Customer-Centric Articles
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These Are the Areas Marketers Think Will Be Most Important Over the Next 2 Years
Shifting to data-driven decision-making and improving the customer experience top the list.
US B2B MarTech Spend Set for ~15% Rise This Year
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
Instagram Brand Post Reach Rates Declining
Engagement rate by reach has also plummeted on Facebook in recent months.
3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Data-Driven Marketing Seen Most Useful for CX
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
B2B Marketers Are Employing A Variety of Lead Nurturing Campaigns
Still, B2B marketers think they could be doing better with their nurture programs.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
How Can Influencers Become More Valuable to Brands?
Marketers would like influencers to build interest and purchase intent.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.