The majority share of e-commerce checkouts start on mobile.
Customer-Centric Charts
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
What New Retail Technologies Are Shoppers Excited About?
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
Electric Vehicle Technology Suffering from Lack of Understanding Among Auto Intenders
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Brands Are Posting More Instagram Stories, but Their Reach Remains Lower Than Feed Posts
Instagram feed posts reach about twice as many users as Stories.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
PR Pros to Turn More to Social Engagement to Measure Efforts
Some 6 in 10 communications professionals plan to measure success by social media shares and mentions.
How Can Marketing and Sales Collaboration be Improved? Views from Both Sides
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.