US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
Analytics, Automated & MarTech Articles
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3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Data-Driven Marketing Seen Most Useful for CX
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
How Can Influencers Become More Valuable to Brands?
Marketers would like influencers to build interest and purchase intent.
Room for Growth in Small Business Use of CRMs
CRM use varies widely by size of the SMB.
These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.
What CX Agility Initiatives Are Enterprise Organizations Effective At?
A minority of CX practitioners said that their organization is effective at looking for emerging signals in what customers are thinking and feeling.
Where Is the Media “Talent Crisis” Greatest?
If you guessed Data & Analytics… you’re right.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Tech and Talent Hindering Full Realization of Data’s Potential
Marketers could use systems that connect data silos and boost accessibility.
Which Data Capabilities Are Still Out of Reach for Marketers?
Marketers are still trying to get a handle on real-time availability of insights.
1 in 3 Marketers Say They’re Not Currently Using Enough Channels
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.