Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Analytics, Automated & MarTech Charts
B2B organizations are using an average of 7 martech tools each week.
Some 6 in 10 communications professionals plan to measure success by social media shares and mentions.
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.
About half have also tried to unify the digital experience across channels.
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.
Three-quarters are still using sales team-selected data to build their account lists.
About 7 in 10 content marketers surveyed say they will be investing in video next year.
The majority of creatives surveyed have seen their workload increase since the pandemic.
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Senior marketers continue to prioritize organic growth.
About 9 in 10 US organizations surveyed have invested in data management in the last year.
On the other hand, more than 3 in 4 consistently measure sales and revenues.