3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
Analytics, Automated & MarTech Articles
Additional categories: Analytics, Automated & MarTech | Customer Relationship Management | Customer-Centric | Data-driven
How Are Execs Measuring UX?
91% are using some form of measurement to evaluate their UX efforts.
Marketers Set Their Sights on Brand Awareness
Also, customer acquisition is a more important objective this year than customer retention.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
B2B Marketing and Sales Leaders Focus on Pipeline Growth
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
What Kinds of Advanced Personalization Techniques Are Retailers Engaging In?
Half of larger US retailers report having adopted buyer journey-based personalization.
8 in 10 Marketers Plan Changes to Their MarTech Stack This Year
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
In Which Areas Are Marketers Using Their Automation Tools?
1 in 3 are in the market for a new marketing automation tool in the coming year.
What’s Buzzy in the World of Market Research?
The insights community is still buzzing about storytelling and data visualization.
B2B Marketers Plan Upgrades to Support Channel Partner Programs
Partner training/learning management solutions are popular, as are channel incentives and program management.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
B2B Marketers Point to Lead Quality Challenges, but Admit Need for More Quantity Too
3 in 4 say they need to generate more leads in the next year to meet their goals.
B2B Marketers Set Their Demand Gen Priorities for 2022
About 3 in 10 B2B marketers want to increase their revenue by more than 20% this year.
1 in 3 B2B Companies Are Using Manual Processes to Move Sales and Marketing Data Across Tools
Only about 4 in 10 B2B sales and marketing leaders rate sales and marketing alignment in their organizations as very good or excellent.