9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
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B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
CEOs See the Potential for AI to Improve Marketing
Some 86% of CEOs surveyed in the US agree that AI has the potential to improve marketing.
These Are Digital Advertisers’ Biggest Challenges This Year
Digital advertisers seem to have made progress in automating the creative process.
Performance Media Most Critical in Today’s Economic Climate, Marketers Say
Even so, a growing portion of marketing industry professionals are saying they need to invest in brand advertising.
Which Consumer Trends Do Marketers Consider Most Important in 2024?
Hint: definitely not the metaverse.
Generative AI Use by PR Pros Is on the Upswing
PR pros believe AI will be most impactful for research and list building and for writing.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
B2B GTM Teams to Focus on Alignment, Efficiency
Among marketers, the area considered most beneficial for their team to improve on is target audience segmentation.
Which Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Marketing Leaders Worry About Falling Behind on Generative AI
Marketers seem to be having a bit more FOMO than sales and service leaders.
Which Marketing Channels Are Rising and Falling in Importance for DTC Brands?
Social media influencers are a mainstay while, interestingly, linear TV appears to be on the rise.
Is Marketing Becoming More Complex?
Marketers are using more channels, navigating more technology solutions, and managing more product and service partners.