Omnichannel and strategy decision-makers foresee an increase in investment in omnichannel intelligence platforms.
Analytics, Automated & MarTech Articles
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The Top Challenges of Using Retail Media Networks
Despite previous indications that advertisers were using RMNs for more than lower-funnel objectives, that’s the main challenge cited in this study.
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Digital Commerce M&A Is Regaining Some Momentum
Transactions have grown now for 3 consecutive quarters.
Which Core B2B Marketing Responsibilities Have Most Increased in Importance?
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
Youth See Potential for AI as Online Shopping Aid
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
Most Enterprise Marketers Aren’t Too Concerned About Display Ad Fraud
Ad fraud is the lowest on the list of digital display ad challenges cited by marketers at larger companies.
Future Commerce Media Plans Feature Tech Provider Changes
Slightly more than half are considering bringing their tech in-house, and many are also thinking about switching providers.
Social Media Marketers Seek to Quantify the Revenue Impact of Engagement Metrics
Social media marketers are tracking engagement more than any other metric.
As RMN Ad Spend Grows, What Are Buyers’ Main Reasons for Investing?
RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.
B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets
Identifying and reaching target audiences will maximize ROI, and AI might help with that task.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Utilization of MarTech Stack Capabilities Drops Again
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
The Availability of New Content Isn’t That Important to Free TV Streaming Service Users
Most agree that being able to watch for free makes up for the lack of newer content.
B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.
Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Future Commerce Media Plans Feature Tech Provider Changes
Slightly more than half are considering bringing their tech in-house, and many are also thinking about switching providers.
Social Media Marketers Seek to Quantify the Revenue Impact of Engagement Metrics
Social media marketers are tracking engagement more than any other metric.
As RMN Ad Spend Grows, What Are Buyers’ Main Reasons for Investing?
RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.