Customer Relationship Management Articles

As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...

Marketers Still Struggling to Measure Content Performance

Marketers Still Struggling to Measure Content Performance

The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content...

Troubles Measuring Impact Hinder B2B Video Efforts

Troubles Measuring Impact Hinder B2B Video Efforts

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...

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