Customer Relationship Management Charts

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...

Marketers Still Struggling to Measure Content Performance

Marketers Still Struggling to Measure Content Performance

The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content...

Gaining Meaningful Insights from Data is Still Hard. Why?

Gaining Meaningful Insights from Data is Still Hard. Why?

Data has the potential to provide marketers with a wealth of meaningful information about prospects and customers - but only if that data is easily available and accessible. Half of the marketing, IT and martech professionals surveyed for a report [download page] from...

Troubles Measuring Impact Hinder B2B Video Efforts

Troubles Measuring Impact Hinder B2B Video Efforts

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...

Half of Marketers Using Salesforce Report Employing AI

Half of Marketers Using Salesforce Report Employing AI

Artificial intelligence (AI) capabilities appear to be in higher demand because of the pandemic, with a report [download page] from Bluewolf (an IBM Company) finding that about two-thirds (65%) of marketers using Salesforce cite increased demand for AI capabilities...

The State of CRM Data Management

The State of CRM Data Management

Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...

CDP Users See Benefits to Online Sales

CDP Users See Benefits to Online Sales

Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as established in a new report [pdf] from Advertiser Perceptions and Treasure...

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