Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
Customer Relationship Management Articles
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Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
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SMBs Detail Their Most Important CRM Features
Reporting and analytics are top of mind for SMBs, and CRM users are reporting greater accuracy since implementation.
CMOs Report Falling Marketing Budgets
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics
More than 7 in 10 aim to increase their digital CX spending this year.
How Long Does It Take to Implement A CRM Tool?
HubSpot appears to be a bit quicker than Salesforce, according to this report.
What Are ABM Practitioners’ Top Challenges?
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
Most B2B Marketers Say Their MarTech Stack is Too Complex
About 1 in 5 describe it as “more complex than a black hole.”
CMOs Expecting to Up Their Brand Spending More Than CRM Investments
CMOs project an almost-10% increase in brand building spending in the coming year.
Room for Growth in Small Business Use of CRMs
CRM use varies widely by size of the SMB.
More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications
Marketing automation platforms were the most likely to be replaced.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
The US’ Pay-TV Penetration Rate Continues to Fall
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
What’s in Today’s MarTech Toolkit?
About 9 in 10 are using a CRM system.
As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes...
B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent...