Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
Customer Relationship Management Articles
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
Reporting and analytics are top of mind for SMBs, and CRM users are reporting greater accuracy since implementation.
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
The focus has shifted from innovation and integration to growth and the customer experience.
More than 7 in 10 aim to increase their digital CX spending this year.
HubSpot appears to be a bit quicker than Salesforce, according to this report.
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
About 1 in 5 describe it as “more complex than a black hole.”
CMOs project an almost-10% increase in brand building spending in the coming year.
CRM use varies widely by size of the SMB.
Marketing automation platforms were the most likely to be replaced.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
About 9 in 10 are using a CRM system.
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