Customer Relationship Management Articles

Additional categories:

Troubles Measuring Impact Hinder B2B Video Efforts

Troubles Measuring Impact Hinder B2B Video Efforts

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...

New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020

It's been a peculiar and let's say it - in many ways forgettable - year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck feature research fielded before the...

Account-Based Marketing Continues to Gain Popularity Among B2B Marketers

Account-Based Marketing Continues to Gain Popularity Among B2B Marketers

Account-based marketing (ABM) is an increasingly popular strategy among sales and marketing teams, and this popularity rings true in a recent report [download page] by Demand Gen Report. Deeper ABM measurements are what marketers most want to implement over the next...

Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact,...

What Does the Marketing Technologist Role Look Like in 2020?

What Does the Marketing Technologist Role Look Like in 2020?

Once again, Scott Brinker from chiefmartec.com has published his list of marketing technology solutions, updating the count to 8,000 from last year’s ~7,000. In conjunction with the update, a survey by MarTech Today and chiefmartec.com shows that marketing...

US CMOs Are Getting Bullish About Customer Retention

US CMOs Are Getting Bullish About Customer Retention

CMOs in the US are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer...

Pin It on Pinterest