Customer Relationship Management Charts

New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020

It's been a peculiar and let's say it - in many ways forgettable - year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck feature research fielded before the...

The State of CRM Data Management

The State of CRM Data Management

Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...

The State of CRM Data Management

The State of CRM Data Management

Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...

What Does the Marketing Technologist Role Look Like in 2020?

What Does the Marketing Technologist Role Look Like in 2020?

Once again, Scott Brinker from chiefmartec.com has published his list of marketing technology solutions, updating the count to 8,000 from last year’s ~7,000. In conjunction with the update, a survey by MarTech Today and chiefmartec.com shows that marketing...

US CMOs Are Getting Bullish About Customer Retention

US CMOs Are Getting Bullish About Customer Retention

CMOs in the US are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer...

How Are Marketers Using Salesforce?

How Are Marketers Using Salesforce?

Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download page] by...

Here’s What SMBs Consider When Evaluating New Technology

Here’s What SMBs Consider When Evaluating New Technology

Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new...

Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs

Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs

More than three-fifths (62%) of marketers say their loyalty programs are fully integrated with their CRM data. However, that doesn’t mean they're always using that data to its advantage, according to a Merkle survey [download page] of 200 marketers at large North...

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