Marketing automation platforms were the most likely to be replaced.
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The Biggest Challenge Implementing A New CRM Isn’t Integration
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
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What’s the Impact of a Cookie-Less Future on MarTech Stacks?
3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
What’s in Today’s MarTech Toolkit?
About 9 in 10 are using a CRM system.
As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...
B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...
CX Decision-Makers Invest in Tech to Embed Customer Insights Throughout the Organization
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX) decision-makers identifying improving CX as a critical (40%) or high (46%) priority in the next 12 months. This is per a report [download page] from...
Companies with Big Marketing Budgets Find These to Be Their Most Important Data Sources
CRM, digital behavior and product-level purchases are the top data sources for large companies, according to a report [download page] from Nielsen. The report looks to the future to how companies can continue to adapt via their data and measurement capabilities. In...
Marketers Still Struggling to Measure Content Performance
6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%).
Gaining Meaningful Insights from Data is Still Hard. Why?
Data has the potential to provide marketers with a wealth of meaningful information about prospects and customers - but only if that data is easily available and accessible. Half of the marketing, IT and martech professionals surveyed for a report [download page] from...
Troubles Measuring Impact Hinder B2B Video Efforts
About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...
5 Points About US Podcast Advertising in 2023
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Mobile Banking Apps Grow in Popularity
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent...
CX Decision-Makers Invest in Tech to Embed Customer Insights Throughout the Organization
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX)...
Companies with Big Marketing Budgets Find These to Be Their Most Important Data Sources
CRM, digital behavior and product-level purchases are the top data sources for large companies, according to a report...