Data has the potential to provide marketers with a wealth of meaningful information about prospects and customers - but only if that data is easily available and accessible. Half of the marketing, IT and martech professionals surveyed for a report [download page] from...
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Troubles Measuring Impact Hinder B2B Video Efforts
About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...
Half of Marketers Using Salesforce Report Employing AI
Artificial intelligence (AI) capabilities appear to be in higher demand because of the pandemic, with a report [download page] from Bluewolf (an IBM Company) finding that about two-thirds (65%) of marketers using Salesforce cite increased demand for AI capabilities...
The State of CRM Data Management
Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...
CDP Users See Benefits to Online Sales
Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as established in a new report [pdf] from Advertiser Perceptions and Treasure...
New Deck: Top B2B Marketing Charts of H1 2020
It's been a peculiar and let's say it - in many ways forgettable - year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck feature research fielded before the...
The State of CRM Data Management
Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...
Account-Based Marketing Continues to Gain Popularity Among B2B Marketers
Account-based marketing (ABM) is an increasingly popular strategy among sales and marketing teams, and this popularity rings true in a recent report [download page] by Demand Gen Report. Deeper ABM measurements are what marketers most want to implement over the next...
The State of CRM Data Management
Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...
Just 1 in 3 Organizations Are Satisfied With Their Lead-to-Customer Conversion Rates. What Might Help?
For marketing and sales organizations looking to improve their lead-to-customer conversion rates and overall revenue, collecting and maintaining high-quality CRM data could be the key to positive change, per results from a recent study [download page] by Validity....
Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stacks?
CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact,...
What Does the Marketing Technologist Role Look Like in 2020?
Once again, Scott Brinker from chiefmartec.com has published his list of marketing technology solutions, updating the count to 8,000 from last year’s ~7,000. In conjunction with the update, a survey by MarTech Today and chiefmartec.com shows that marketing...
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
CX Decision-Makers Invest in Tech to Embed Customer Insights Throughout the Organization
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX)...
Companies with Big Marketing Budgets Find These to Be Their Most Important Data Sources
CRM, digital behavior and product-level purchases are the top data sources for large companies, according to a report...
Marketers Still Struggling to Measure Content Performance
6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%).